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Honda, Nissan, under pressure from competition in China, talk merger, Japanese paper says


Published on 2024-12-17 18:25:23 - USA Today
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  • Japanese auto giants Honda Motor and Nissan Motor will start negotiations to merge as they face growing competition from bigger global electric vehicle makers, the Nikkei newspaper reported on Tuesday.

According to a report by the Nikkei newspaper, Honda and Nissan are in the early stages of discussing a potential merger. The talks aim to combine their strengths in electric vehicle (EV) technology and autonomous driving systems to better compete in the rapidly evolving automotive market. This strategic move is driven by the need to reduce costs and enhance technological capabilities amidst fierce competition from both traditional automakers and new tech-focused entrants like Tesla. The merger could potentially reshape the landscape of the Japanese automotive industry, although no formal agreements have been confirmed yet.

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[ https://www.usatoday.com/story/money/cars/2024/12/17/honda-nissan-starting-merger-talks-nikkei-newspaper-reports/77053892007/ ]