Health and Fitness Health and Fitness

Blake Lively's Target hair care line saw sales decline as much as 78% after alleged 'coordinated smear campaign' by her costar Justin Baldoni


Published on 2024-12-24 18:44:08 - Yahoo
  Print publication without navigation

  • Actress Blake Lively has sued her costar Justin Baldoni, alleging he and his team pulled off a highly coordinated smear campaign in an effort to tarnish her reputation following the release of their film It Ends With Us. As a result, Lively's lawyers allege, her business ventures have taken a dramatic hit.

Blake Lively has launched a new hair care line in collaboration with Target, named "Betty Buzz," which focuses on natural, high-quality ingredients. The line includes products like shampoos, conditioners, and styling aids, all designed to cater to various hair types and concerns. Lively, known for her roles in films and her impeccable style, has expressed her passion for hair care, emphasizing the importance of products that are both effective and accessible. The collection is priced affordably, aiming to democratize luxury hair care. This move not only expands her business ventures but also aligns with her personal brand of authenticity and relatability, making high-end hair care available to a broader audience through Target's widespread retail presence.

Read the Full Yahoo Article at:
[ https://www.yahoo.com/entertainment/blake-lively-target-hair-care-180840816.html ]