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IAB Australia's Video Council launches video ad format matrix


Published on 2025-02-12 08:44:15 - Mumbrella
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  • IAB Australia's Video Council is making it easier for media planners and buyers to envision where video assets can run via its new matrix. The announcement: IAB Australia's Video Council has today launched a video ad format matrix designed to help buyers and planners more easily understand which environments specific video assets can run.

The IAB Australia's Video Council has launched a Video Ad Format Matrix to standardize video advertising formats across the industry. This matrix aims to provide clarity and consistency for advertisers, agencies, and publishers by detailing various video ad formats, their specifications, and best practices for implementation. The initiative addresses the growing complexity in video advertising due to the proliferation of devices and platforms, ensuring that all parties have a common understanding of terms and formats. The matrix includes formats like in-stream, out-stream, and various interactive video ads, offering guidance on dimensions, duration, and technical requirements to enhance user experience and advertising effectiveness.

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