Some of the popular hit songs that have flooded our airwaves in recent times were popularised not through traditional media, but through social media.
The article from GhanaWeb discusses how several Ghanaian musicians have effectively utilized social media platforms to promote their music and achieve hit songs. It highlights artists like Kuami Eugene, who used Instagram to share snippets of his music, engaging directly with fans and creating anticipation for his releases. Mr. Drew capitalized on TikTok, where his song "Case" became a viral dance challenge, significantly boosting its popularity. Wendy Shay also leveraged TikTok, with her song "Shay On You" gaining traction through dance challenges. Additionally, the article mentions how these artists engage in live sessions, use hashtags, and collaborate with influencers to expand their reach. The piece emphasizes the strategic use of social media not just for promotion but as a tool for direct fan interaction, trendsetting, and building a personal brand that resonates with the digital-savvy audience.
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