As running marathons has become a popular means for sports enthusiasts like Du to discover different cities, the nationwide marathon craze is fueling growth in the consumption market.
The article from China Daily discusses the increasing popularity of ice and snow sports in China, driven by the Beijing 2022 Winter Olympics. It highlights how the event has spurred infrastructure development, with new ski resorts and ice rinks being built across the country. The piece also mentions the growth in participation, especially among young people, and the government's efforts to promote these sports as part of a broader initiative to foster a healthy lifestyle and boost winter tourism. Additionally, it touches on the economic benefits, including job creation and the development of related industries like equipment manufacturing and hospitality. The article concludes by noting the long-term vision of making ice and snow sports a staple in Chinese culture, extending beyond the Olympic legacy.