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Liver King Accusedof Breaking Blood- Bound Contract He Insisted Upon

The Liver King's Blood Oath Fiasco: A Tale of Betrayal, Supplements, and Broken Promises

In the wild world of social media influencers, few figures have risen and fallen as dramatically as Brian Johnson, better known as the Liver King. This self-proclaimed "ancestral living" advocate built a massive following by promoting a primal lifestyle centered on consuming raw organs, intense workouts, and eschewing modern conveniences. With his muscular physique, wild beard, and a persona that screamed caveman chic, Johnson amassed millions of followers on platforms like Instagram and TikTok. He preached the "nine ancestral tenets," urging fans to eat liver, sleep on the ground, and live like their prehistoric forebears. His brand exploded, leading to a lucrative empire of supplements, apparel, and online courses, reportedly generating tens of millions in revenue.

But beneath the raw-meat-eating facade lay a scandal that shattered his credibility. In late 2022, leaked emails revealed that Johnson had been using performance-enhancing drugs, including steroids and growth hormones, to achieve his chiseled body—directly contradicting his claims of being "natty" (natural). The exposure, courtesy of fitness YouTuber More Plates More Dates, led to a public apology from Johnson, where he admitted to spending upwards of $11,000 a month on enhancements. While he tried to spin it as a personal journey and promised transparency, the damage was done. His empire took a hit, with followers feeling betrayed by the hypocrisy of a man who sold "ancestral" purity while relying on synthetic aids.

Fast forward to the present, and the drama has escalated into a legal battlefield involving a bizarre twist: a "blood-bound" contract that Johnson himself insisted upon. According to recent court filings detailed in a Gizmodo article, Johnson is now embroiled in a lawsuit with his former business partners at Class A Media, a company tied to his supplement ventures. Johnson accuses them of defamation, claiming they leaked damaging information about his steroid use to sabotage his brand. He seeks millions in damages, portraying himself as the victim of a smear campaign.

However, the partners are firing back with a counterclaim that's equal parts ironic and theatrical. They allege that Johnson breached a contract he not only drafted but demanded be sealed with a literal blood oath. The story goes like this: In 2021, as Johnson's star was rising, he partnered with Class A Media to launch and market his Ancestral Supplements line. Eager to infuse the deal with his primal ethos, Johnson reportedly proposed a unique ritual to bind the agreement. Instead of a standard handshake or signature, he insisted on a "blood pact." The partners claim they gathered in a ceremonial setting where each participant pricked their finger, mixed their blood, and smeared it onto the contract documents. This wasn't just symbolic; Johnson allegedly viewed it as a sacred, unbreakable vow, aligning with his ancestral warrior persona.

The contract in question outlined profit-sharing, marketing responsibilities, and non-disclosure terms for the supplement business. According to the counterclaim, Johnson promised to uphold his end, including promoting the products authentically and maintaining the brand's integrity. But the partners argue that his steroid use and subsequent public fallout constituted a direct violation. They point out that Johnson's deception undermined the very "natural" image the supplements were built on, leading to lost sales and reputational harm. Moreover, they accuse him of failing to pay owed royalties and attempting to cut them out of deals after the scandal broke.

The irony here is thick enough to cut with a flint knife. Johnson, who built his brand on themes of primal honor, unbreakable bonds, and living with integrity, is now accused of betraying a pact he forced upon his partners in the most dramatic fashion possible. Court documents reportedly include photos or descriptions of the blood-smeared contract, adding a layer of absurdity to the proceedings. The partners are seeking dismissal of Johnson's defamation suit and are countersuing for breach of contract, fraud, and other damages, potentially in the millions.

This isn't Johnson's first brush with controversy post-scandal. He's attempted comebacks, rebranding with more "transparency" while still pushing his lifestyle. Yet, skeptics argue he's just pivoting to maintain relevance. The blood oath detail has captivated online communities, with memes and discussions exploding on Reddit and Twitter. Commenters highlight the hypocrisy: a man who lectures on ancestral truths, yet allegedly breaks a blood vow for personal gain. It raises broader questions about influencer authenticity in the wellness space, where figures like Johnson peddle unverified health advice alongside pricey products.

From a legal standpoint, the case could hinge on whether the blood oath holds any enforceable weight. Contracts typically require mutual agreement and consideration, but the ritualistic element might be dismissed as mere theatrics. Still, if proven, it could demonstrate Johnson's intent to create a binding, if unconventional, agreement. Experts in contract law have weighed in, noting that while blood oaths aren't standard in modern jurisprudence, they could symbolize a deeper commitment that courts might consider in assessing breach claims.

Beyond the courtroom, this saga underscores the precarious nature of influencer empires. Johnson's story is a cautionary tale of how quickly trust can erode when facades crack. His partners, meanwhile, position themselves as the honorable ones, having gone along with the bizarre ritual only to be stabbed in the back—metaphorically, if not literally. As the lawsuit unfolds, it promises more revelations, potentially including depositions where the blood oath ceremony is dissected in detail.

In the end, the Liver King's blood-bound blunder serves as a stark reminder that in the pursuit of primal glory, modern consequences—like lawsuits and public scrutiny—can be far more savage than any ancient hunt. Whether Johnson emerges victorious or further tarnished, this episode cements his legacy not just as a raw-liver enthusiast, but as a symbol of the blurred lines between authenticity and artifice in the digital age. The case is ongoing, with potential for settlements or trials that could drag on for months, keeping the internet abuzz with every bloody detail. (Word count: 912)

Read the Full gizmodo.com Article at:
[ https://gizmodo.com/liver-king-accused-of-breaking-blood-bound-contract-he-insisted-upon-2000643897 ]