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Aetna Supports Judge Hatchetta?s National Anti-Obesity Campaign

^{Published on 2010-07-16 12:00:50 - Market Wire}
 

HARTFORD, Conn.--([ BUSINESS WIRE ])--Aetna (NYSE: AET) announced today it willsupportJudge Glenda Hatchetta™s ParentPowerNow! anti-obesityprogram. aParent Power Now!a is an online community of people interested in working together and learning more about parenting. Aetna has awarded a $75,000 grant and will provide health content for the ParentPowerNow! website, guest speakers to address healthy living on Judge Hatchetta™s live website radio program, and support for health events scheduled around the country.

"This campaign will not only help change lives, but save them."

Judge Hatchett was chief presiding judge of one of the largest juvenile court systems in the country and is known for her syndicated TV program, books, and Internet radio program. An advocate for strengthening family units, she says families taking steps together toward good health is a part of that mission.

aFor the first time in history, the nationa™s children have a shorter life expectancy than their parents. This can be directly attributed to a lack of exercise and poor diet. Through our ParentPowerNow! program, we want to give people the tools to improve their health a" to help children improve their life expectancy and to help parents live long enough to enjoy their children, grandchildren and great grandchildrena said Judge Hatchett.

The grant was announced by Floyd Green, head of Community Relations and Urban Marketing for Aetna, who said obesity prevention isa focus of both Aetna andthe AetnaFoundation.aThis campaign will not only help change lives, but save them.a

The Aetna grant supports Judge Hatchetta™sinitiative aObesity Doesna™t Live Here Anymore: Fit Family Fun Fest.a

The Fit Family Fun Fest launches August 7 and continues through the school year with online community participants being encouraged to set health goals for themselves. The website will have health tips, health links, interactive exercise and diet diaries, and will challenge people to incorporate more exercise, fruits and vegetables into their lives, starting with a family five-minute morning movement session.

Kickoff events are scheduled for August 7 in Atlanta, Chicago, Dallas Los Angeles, and Philadelphia. They will include mall-based community walks with information booths and screenings for things such as diabetes and hypertension.

In addition, health speakers will address the nation every second Monday night with live talks on the ParentPowerNow! live website radio program. aWe are very excited about working with Aetna and the Aetna Foundation. We hope to get at least 1,000 families to sign on and commit to improving their health this year. The grant helps us provide tools that will give the encouragement and information people need to undertake this type of lifestyle change,a says Judge Hatchett.

About Judge Glenda Hatchett

A powerhouse and celebrated humanitarian, Glenda Hatchett administers creative sentencing in her two time Emmy-nominated syndicated show Judge Hatchett. She also served as Chief Presiding Judge of the Fulton County, Georgia, Juvenile Court, as well as senior attorney for Delta Air Lines. A passionate advocate for parents, children and families, Judge Hatchett operates [ www.parentpowernow.com ], a global social networking site for parents and influencers of children, and [ www.glendahatchett.com ]. She is a nationally best-selling author and has a new book that will be released September 20,101010, DARE TO TAKE CHARGE; HOW TO LIVE YOUR LIFE ON PURPOSE, available now for preorder at glendahatchett.com or your favorite online book seller.

About Aetna

Aetna is one of the nationa™s leading diversified health care benefits companies, serving approximately 36.1 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see [ www.aetna.com ] and Aetna's Annual Report at [ www.aetna.com/2009annualreport ].