LOS ANGELES, June 14, 2011 /PRNewswire/ -- Managed health care provider Health Net, Inc. (NYSE: [ HNT ]) has chosen Acento Advertising to lead the national marketing efforts of its Commercial Health Plan Division. After a formal review of several general market and Hispanic agencies, Acento Advertising has been awarded the division's advertising portfolio. This partnership helps position Health Net as a leader in taking a total market approach combining general market and Hispanic efforts.

"Health Net is proud to be taking a total market approach to advertising. Given our company's commitment to the Latino market and the changing demographics in the western region of the United States, it makes strategic sense not to separate our advertising efforts into general market and Latino market. Acento's strengths in creating a total market approach are a perfect fit for our direction," said Steve Sell, president, Western Region Health Plan, Health Net, Inc.

The new account will encompass several aspects of Health Net's advertising and marketing needs, including strategic planning, media planning, and digital and creative services.

"We are thrilled that Health Net took the important step of being a first mover in addressing health care to Hispanics and that they selected us to partner with them," said Acento's CEO, Roberto Orci. "Particularly impressive is that they are looking at addressing the market across all touch points, not just advertising."

About Acento

Founded in 1983, Acento is an independent Hispanic advertising, promotions and PR agency headquartered in Los Angeles with offices in Chicago and New York. For 25 years, Acento has been developing messages that connect with U.S. Hispanic and Latin American audiences and influence change. Acento's clients include Health Net, Time Warner Cable, Wells Fargo/Wachovia, Supervalu, Staples, Epson, Southern California Edison and California Department of Public Health.

For more information, visit [ http://www.acento.com ]

About Health Net

Health Net, Inc. is a publicly traded managed care organization that delivers managed health care services through health plans and government-sponsored managed care plans. Its mission is to help people be healthy, secure and comfortable. The company provides health benefits to approximately 6.0 million individuals across the country through group, individual, Medicare (including the Medicare prescription drug benefit commonly referred to as "Part D"), Medicaid, Department of Defense, including TRICARE, and Veterans Affairs programs. Health Net's behavioral health services subsidiary, Managed Health Network, Inc., provides behavioral health, substance abuse and employee assistance programs to approximately 5.1 million individuals, including Health Net's own health plan members. The company's subsidiaries also offer managed health care products related to prescription drugs, and offer managed health care product coordination for multi-region employers and administrative services for medical groups and self-funded benefits programs.For more information on Health Net, Inc., please visit the company's website at [ www.healthnet.com ].

SOURCE Acento

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[ http://www.acento.com ]
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Acento Advertising is Selected as Agency of Choice for Health Net

Acento Advertising is Selected as Agency of Choice for Health Net

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