OraQuick Launches quot;;Make Knowing Your Thing Todayquot;; Campaign to Promote the Importance of Knowing Your HI

Health and Fitness Health and Fitness

Tue, March 26, 2013

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OraQuick Launches quot;;Make Knowing Your .. aign to Promote the Importance of Knowing Your HI

OraQuick Launches quot;;Make Knowing Your Thing Todayquot;; Campaign to Promote the Importance of Knowing Your HI

^{Published on 2013-03-25 12:01:09 - Market Wire}

OraQuick Launches 'Make Knowing Your Thing Today' Campaign to Promote the Importance... -- LOS ANGELES, March 25, 2013 /PRNewswire/ --

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LOS ANGELES, March 25, 2013/PRNewswire/ -- OraSure Technologies, Inc. (NASDAQ: [ OSUR ]), maker of the OraQuick® In-Home HIV Test, announced today the launch of a nationwide awareness campaign to encourage everyone to learn their HIV status. The campaign, "Make Knowing Your Thing Today" asks people across the country to share their story about their decision to test for HIV.

(Photo: [ http://photos.prnewswire.com/prnh/20130325/PH82934-a ] )

(Photo: [ http://photos.prnewswire.com/prnh/20130325/PH82934-b ] )

Earvin "Magic" Johnson has teamed with OraSure to kick off this campaign today, sharing his story of knowing, and encouraging others to do the same.

The OraQuick® In-Home HIV Test is the first ever in-home rapid infectious disease test made available directly to consumers. Launched in October 2012, the test detects antibodies to both HIV-1 and HIV-2 with an oral swab, providing a confidential in-home testing option with results in as little as 20 minutes. It is available in most national drugstore and mass merchandiser retail outlets nationwide and online at OraQuick.com.

Media Contact:

Jennifer Moritz

Zer0 to 5ive for OraSure Technologies

917-748-4006

[ jmoritz@0to5.com ]

SOURCE OraSure Technologies, Inc.

RELATED LINKS
[ http://www.OraQuick.com ]