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Apple's AI promises are coming back to haunt it


Published on 2025-03-22 02:41:00 - Insider
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  • A California law firm is pursuing a class action lawsuit against Apple, claiming it falsely advertised Apple Intelligence.

The article from MSN discusses how Apple's promises regarding artificial intelligence (AI) are now facing scrutiny. Initially, Apple positioned itself as a leader in AI, with CEO Tim Cook and other executives frequently highlighting the company's AI advancements. However, recent developments have shown that Apple might be lagging behind competitors like Google, Microsoft, and Amazon in AI innovation. Critics point out that while Apple has integrated AI into its products, such as Siri and the Photos app, these implementations are seen as less sophisticated compared to the AI-driven services offered by other tech giants. The article mentions Apple's reluctance to share specifics about its AI research, which has led to skepticism about the company's AI capabilities. Furthermore, Apple's focus on privacy and on-device processing has potentially limited its ability to leverage cloud-based AI solutions, which are becoming increasingly central to AI development. This situation has led to concerns among investors and analysts about Apple's future in the rapidly evolving AI landscape.

Read the Full Insider Article at:
[ https://www.msn.com/en-us/lifestyle/shopping/apples-ai-promises-are-coming-back-to-haunt-it/ar-AA1Bp5kr ]