Health and Fitness
Source : (remove) : New York Post
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Health and Fitness
Source : (remove) : New York Post
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Would you drink booze-flavored protein shakes? Fitness brand launches Southern Comfort cocktail powders


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  None of that has stopped brands from experimenting with it. In 2022, the beer brand Protochol Beverage debuted a spiked canned protein drink with 11 g of protein and 8% ABV. It comes in three flavors: Pineapple Pump, Swoleberry and Orange County.


The New York Post article from December 18, 2024, discusses a new product line by the fitness brand Myprotein, which has launched a series of cocktail-flavored protein powders inspired by Southern Comfort. These innovative powders come in flavors like Southern Comfort Original, Southern Comfort Lemonade, and Southern Comfort Peach Lemonade, aiming to blend the enjoyment of cocktail flavors with the nutritional benefits of protein supplements. The article highlights the growing trend of integrating alcoholic beverage flavors into health and fitness products, appealing to consumers who want to enjoy the taste of their favorite drinks without the alcohol. This move is seen as an attempt to make protein intake more enjoyable and less of a chore, potentially attracting a broader audience to fitness nutrition.

Read the Full New York Post Article at:
[ https://nypost.com/2024/12/18/health/would-you-drink-booze-flavored-protein-shakes-fitness-brand-launches-southern-comfort-cocktail-powders/ ]

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