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Marani Brands, Inc.: Marani Brands Distribution Increases on Successful Execution of Marketing and Events Strategy

^{Published on 2009-04-09 05:22:14, Last Modified on 2009-04-09 05:23:12 - Market Wire}
 

LOS ANGELES, CA--(Marketwire - April 9, 2009) - Marani Brands Inc. (OTCBB: [ MRIB ]) is pleased to provide an update on the results of its marketing and events strategy for the quarter ended March 31, 2009. Total case distribution of Marani's premier product, Marani Vodka, increased more than 73% in the first quarter of 2009 over the same period in 2008. Management has attributed the growth to successful implementation of its marketing and events strategy, which was announced on October 28, 2008, and the addition of new distribution markets.

Since the implementation of the strategy in October 2008, Marani has supported more than a dozen events in Los Angeles, San Diego, and Chicago that strategically position the brand as the ultra-premium vodka of choice to tastemakers in the worlds of art, fashion and entertainment. Images from the events can be found on Marani's website, [ www.maranispirit.com ], under the "Events" section. "Events such as El Paseo Fashion Week, presented by Palm Desert; 'Dancing with the Stars' host Tom Bergeron's book release party, which was featured on CBS's Entertainment Tonight (segment can be viewed at [ http://www.etonline.com/news/2009/04/72357/ ]; 1:39 minutes into segment); PHOTO LA; ART LA; and the FOX Searchlight Oscar Party sponsorship showcases Marani's commitment to further developing its brand. By allowing participants in the sophisticated segments of art, fashion and entertainment to taste Marani's ultra-premium vodka in an intimate setting we are able to put our award-winning product in the hands of people that set the trends for sophisticated lifestyle living, which is a key component to our success. To have Oscar winners from 'Slumdog Millionaire' attend the FOX Searchlight event and provide extremely positive feedback on our product is invaluable to our brand development," said company chief executive officer, Ara Zartarian.

About Marani Brands Inc.

Marani Brands, Inc. develops, positions, markets and distributes fine wine and spirit products in the United States as well as international markets. Its signature product, "Marani Vodka," is an ultra-premium vodka manufactured exclusively for Marani in Armenia. It is made from late-harvest Armenian winter wheat, distilled three times, filtered twenty-five times and then, through a proprietary process, is aged in oak barrels lined with honey and skimmed dried milk to give it its unique taste. Marani Vodka was awarded the Gold Medal in the prestigious International Spirit Competition, held in San Francisco, California, in both 2004 and 2007 and the coveted Star Diamond Award by the American Academy of Hospitality Sciences in 2008. Marani Vodka can be found in over 1,500 off-premise and retail locations and more than 900 premium on-premise venues across the nation. Please enjoy Marani brands responsibly and in moderation.

Forward-looking Statements

Certain statements made in this press release contain forward-looking statements that involve a number of risks and uncertainties. This forward-looking information is based on certain assumptions, including, among others, presently known physical data concerning size and character of reservoirs and economic recoverability. Some of these expectations may be based upon assumptions or judgments that prove to be incorrect. In addition, operations involve numerous risks and uncertainties, many of which are beyond Marani Brands' control, which could result in expectations not be realized or otherwise materially affect the financial condition, results of operation and cash flows. Additional information regarding these and other risks are contained in Marani Brands' filings with the Securities and Exchange Commission.