Once downloaded and after paying a subscription fee, users can access hours of content related to health and wellness on Sworkit and curate them to their liking. The app gives users the ability to tailor their exercises depending on the amount of time they have allotted,
The Sworkit fitness app, featured on Shark Tank Season 7, was pitched by founders Greg Coleman and Benjamin Young. They sought $300,000 for 10% equity, presenting Sworkit as a customizable workout app that allows users to tailor their exercise routines by duration, type, and intensity. During the pitch, they highlighted the app's user base of 1.5 million and its revenue of $1.2 million over the past year. Although the Sharks were impressed with the app's functionality and user engagement, they were concerned about the company's high valuation and the founders' lack of experience in scaling a tech business. Ultimately, no deal was made on the show. Post-Shark Tank, Sworkit continued to grow, securing partnerships with major companies like Aetna and expanding its user base significantly, reaching over 30 million downloads by 2023, and adapting to new fitness trends and technologies.