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Orangetheory Fitness Aiken Gets New Owners

  //health-fitness.news-articles.net/content/2026/ .. /orangetheory-fitness-aiken-gets-new-owners.html
  Published in Health and Fitness on Thursday, January 22nd 2026 at 20:36 GMT by Post and Courier
      Locale: UNITED STATES

AIKEN, SC - January 23rd, 2026 - A beloved fitness institution in Aiken, Orangetheory Fitness, has a new face at the helm. Local entrepreneurs Scott and Michelle Thomas have officially acquired the franchise from Brian and Keri Pinson, marking a transition for the studio while promising continuity for its dedicated community.

The change in ownership signifies more than just a transfer of assets; it represents a shift in stewardship for a business that has become deeply ingrained in the fabric of Aiken's fitness scene. The Pinsons, as the original founders, were instrumental in introducing the Orangetheory concept to Aiken back in 2015. Their vision and dedication laid the groundwork for the studio's success and cultivated a loyal following known for its unique blend of high-intensity interval training (HIIT), heart-rate monitoring, and group motivation.

Speaking on behalf of the new ownership, Michelle Thomas expressed immense enthusiasm for the opportunity. "We're incredibly excited to be taking over a business that has had such a positive impact on the community," she stated, underscoring their awareness of the legacy established by the Pinsons. This sentiment resonates with a broader trend in franchise ownership, where new owners frequently prioritize preserving the established brand identity and customer loyalty.

Crucially, the Thomas's have publicly committed to maintaining the core elements that define the Orangetheory Aiken experience. This includes retaining the existing staff and upholding the studio's signature workout style and community focus. Recognizing the importance of these factors in the studio's continued success, their pledge aims to provide reassurance to current members and potentially attract new ones who value the established atmosphere. Many successful franchise transitions hinge on this commitment to consistency, minimizing disruption and preserving the sense of belonging that members have come to expect.

Scott Thomas further elaborated on their plans, emphasizing a desire to build upon the foundation laid by Brian and Keri. "We're committed to keeping the same workout and community feel that our customers have come to love," he said. "We want to continue what Brian and Keri have built." This proactive approach demonstrates a clear understanding of the value the Pinsons brought to Aiken and a willingness to nurture that growth. The continuity assures customers that they can expect the same quality and experience they've become accustomed to.

The Pinsons, who chose not to comment on the sale, leave behind a thriving business and a lasting impact on the Aiken fitness landscape. While the reasons behind their decision to sell are unknown, their departure marks the end of an era and the beginning of a new chapter for Orangetheory Fitness Aiken. It is typical for franchise founders to transition, often seeking new ventures or enjoying a well-deserved retirement.

Looking Ahead: What Does This Mean for Orangetheory Aiken?

The Thomas's arrival signals a potential period of stability and continued growth for the studio. Their local roots and personal passion for fitness suggest a deep commitment to the Aiken community. While maintaining the existing framework is paramount, it's likely that the new owners will also introduce subtle enhancements and innovations over time, building on the strengths of the existing program. Local fitness businesses often thrive when they have owners who are genuinely invested in the community they serve, and the Thomas's appear poised to embody that ideal. Further growth may include potential expansions in class offerings or specialized programs to cater to an even broader range of fitness levels and interests within the Aiken area. For now, existing members can look forward to continued dedication to their fitness journey, backed by a team equally passionate about delivering exceptional results and fostering a strong sense of community.