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Barry's Bootcamp announces new investment as others exit boutique fitness category

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As the boutique fitness sector starts to buckle, Barry's Bootcamp on Monday announced new investment from Princeton Equity Group.
Barry's Bootcamp, a high-intensity interval training (HIIT) fitness studio, has secured a new investment from its existing investors, including North Castle Partners, as well as new investors like WHP Global, while other boutique fitness brands face financial difficulties. This investment aims to fuel Barry's expansion and innovation in the fitness industry, particularly as competitors like F45 Training and Xponential Fitness encounter challenges such as declining stock prices and legal issues. Barry's has managed to maintain its appeal by offering a unique blend of cardio and strength training, fostering a community atmosphere, and adapting to market trends by introducing new class formats and enhancing its digital offerings. This strategic move not only provides financial backing but also positions Barry's to potentially acquire other struggling fitness brands, leveraging its robust business model in a time when the boutique fitness sector is experiencing a shakeout.

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[ https://www.msn.com/en-us/money/savingandinvesting/barry-s-bootcamp-announces-new-investment-as-others-exit-boutique-fitness-category/ar-BB1rofWa ]