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Noom wants to be the Duolingo of health

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In a sea of health apps pinging you to meditate more and eat less, Noom is taking a different tack. Think streaks, badges, and bite-size wins the kind of dopamine hits that made a green cartoon owl one of the most effective behavior-change tools on the planet.
Noom, a digital health company, is launching a new app called Noom Vibe, which aims to be the "Duolingo for health," focusing on fostering healthy habits through daily challenges and social engagement rather than traditional dieting. The app, set to launch in the fall, will encourage users to complete short, fun activities to build and maintain healthy habits, drawing inspiration from the engaging and gamified learning approach of Duolingo. Noom Vibe will also incorporate social elements, allowing users to connect with friends and compete in challenges, aiming to make the journey towards better health more enjoyable and sustainable. This move reflects Noom's shift towards a broader health and wellness focus, moving away from its previous emphasis on weight loss.

Read the Full Quartz Article at:
[ https://www.yahoo.com/lifestyle/noom-wants-duolingo-health-090000373.html ]