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Emeritus Senior Living Partners with Fit Brains to Further Develop Brain Health Lifestyle

^{Published on 2010-06-15 06:30:45 - Market Wire}
 

SEATTLE--([ BUSINESS WIRE ])--Emeritus Senior Living (NYSE: ESC), a national provider of [ assisted living ] and Alzheimer's and related [ dementia care services ] to seniors, has [ partnered with Fit Brains ], an online gaming site that offers visitors a variety of games developed to improve brain health, which is an area of focus for Emeritus Senior Living. The Fit Brains games, which are offered on the Emeritus website, were developed by brain health experts and proven to improve brain function while targeting the five major cognitive brain functions a" memory, concentration, language, executive functions and visual-spatial skills.

"By adding brain health games to our website, we are reminding our residents, their families, our employees, and all of our site visitors about the importance of brain health and providing an additional tool that will allow people of all ages to keep their brains fit and healthy."

aWe have recently made a commitment to fostering a brain healthy lifestyle at our communities and in our offices and believe that by adding games we can help to make brain health fun and easy, in order to encourage individuals to incorporate brain health activities into their everyday lives,a commented Jayne Sallerson, Executive Vice President of Sales and Marketing for Emeritus Senior Living. aBy adding brain health games to our website, we are reminding our residents, their families, our employees, and all of our site visitors about the importance of brain health and providing an additional tool that will allow people of all ages to keep their brains fit and healthy.a

Emeritus introduced the Brain Health Lifestyle in April 2010 with a goal of stimulating the brain on a daily basis in five key areas: physical fitness, mental stimulation, socialization, nutrition and spirituality. Emeritus is placing an emphasis on brain health education and will be teaching its communities how to incorporate the Brain Health Lifestyle into the daily lives of its employees, residents and their families.

Dr. Paul Nussbaum is Emeritusa™ Director of Brain Health and is a nationally recognized neuropsychologist who specializes in healthy aging. He is also the founder of Fit Brains.

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About Emeritus Corporation

Emeritus Corporation is a national provider of assisted living and Alzheimer's and related dementia care services to seniors. Emeritus is one of the largest and most experienced operators of freestanding assisted living communities located throughout the United States. These communities provide a residential housing alternative for senior citizens who need assistance with the activities of daily living, with an emphasis on personal care services, which provides support to the residents in the aging process. Emeritus currently operates 320 communities in 36 states representing capacity for approximately 28,100 units and approximately 33,400 residents. Our common stock is traded on the New York Stock Exchange under the symbol ESC, and our home page can be found on the Internet at [ www.emeritus.com ].