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Don't Waste Good PR: Repurposing, Amplifying And Monetizing Media Wins

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  Published in Health and Fitness on Wednesday, September 17th 2025 at 9:10 GMT by Forbes
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How to Turn a One‑Time Media Mention Into a Multi‑Year Revenue Engine
An In‑Depth Look at Forbes Business Council’s “Don’t Waste Good PR” Guide (Published 17 Sep 2025)

In an age where brand narratives are as valuable as the products themselves, Forbes Business Council has issued a clarion call to B2B marketers, PR teams, and content creators alike: repurpose, amplify, and monetize every media win. The piece, published on 17 September 2025, breaks down a proven framework that transforms one‑off press coverage into an ongoing revenue‑generating asset. While the headline might sound like hype, the article is rooted in concrete tactics, real‑world examples, and industry‑validated metrics.

1. The Problem – Why Most PR Is Lost in the Noise

The author begins by noting a staggering statistic: up to 90 % of earned media content never finds its way back into a company’s content ecosystem. When a story lands in a trade publication, the typical next step is to push a press release out and let the story fade. The article points out that this short‑sighted approach erodes potential brand authority, SEO value, and lead generation opportunities.

A key insight comes from an internal link to Forbes’ “Measuring PR ROI: A Data‑Driven Approach” article. That piece outlines how organizations often rely on vanity metrics—shares, mentions, and click‑through rates—rather than true revenue impact. By contrast, the “Don’t Waste Good PR” guide champions a three‑step funnel that turns earned media into measurable financial outcomes.

2. Repurposing: From Press Release to Multi‑Format Asset

2.1. The 3‑P Blueprint – Publish, Personalize, Polish

The article introduces the 3‑P framework for repurposing:

1. Publish – Convert the core story into a long‑form blog post. Add data visualizations, infographics, and expert quotes that enrich the narrative.
2. Personalize – Adapt the content for different buyer personas. Create separate social media snippets (Twitter threads, LinkedIn articles, LinkedIn carousel posts) that speak to the specific pain points of each persona.
3. Polish – Optimize for SEO, embed relevant keywords, and link back to the original article and related case studies.

The author demonstrates this with a real‑world case study: a SaaS company that had a feature launch story in TechCrunch. Within three weeks, they transformed the article into a 2,000‑word blog post, a 30‑second video, and a series of LinkedIn slides. Each iteration garnered its own set of leads, with the blog post alone generating a 22% increase in demo requests.

2.2. Tool Time: Automation for Scale

The article recommends a handful of tools that can speed up the repurposing process:

• Cision’s Media Monitoring – Alerts for new mentions and automated content extraction.
• Canva for Infographics – Drag‑and‑drop templates that can be quickly customized.
• Lumen5 or InVideo – Turn long‑form text into short‑form videos in minutes.
• Buffer or Sprout Social – Schedule repurposed content across multiple channels.

3. Amplifying: Leveraging Paid and Organic Channels

3.1. Paid Amplification – Targeted Distribution

One of the article’s most powerful suggestions is to treat each repurposed asset as a paid asset. Using LinkedIn’s “Sponsored Content” and Facebook’s “Boost Post” features, the author shows how a repurposed press release can be pitched to industry‑specific audiences. The article cites a study where $5 k in ad spend on a repurposed PR video yielded a $45 k in MQLs—a 900 % ROI.

3.2. Organic Amplification – SEO and Influencer Partnerships

Organic amplification is equally critical. The guide stresses:

• SEO First – Include long‑tail keywords, meta descriptions, and schema markup.
• Link Building – Reach out to the original publication to embed a backlink, or ask industry blogs to reference the repurposed asset.
• Influencer Amplification – Partner with micro‑influencers in the niche. A link within the article directs readers to a Forbes Business Council piece on “Partnering with Thought Leaders for Content Amplification,” which details how a single influencer endorsement can triple organic traffic.

4. Monetizing: Turning Coverage Into Cash

4.1. Direct Monetization – Product Upsells and Lead Qualification

The guide outlines a four‑step monetization loop:

1. Capture – Lead magnets embedded within repurposed content (white papers, webinars).
2. Qualify – Score leads using a custom matrix that weighs engagement and intent signals.
3. Upsell – Offer tiered product bundles to qualified leads.
4. Close – Integrate with Salesforce or HubSpot to close deals.

An example from the article involves a B2B platform that used a repurposed feature story to upsell premium analytics modules. The resulting pipeline generated $1.2 M in incremental revenue over six months.

4.2. Indirect Monetization – Brand Authority and Customer Advocacy

Beyond direct sales, the article emphasizes that amplified media establishes trust and credibility—two ingredients that make customers more likely to recommend the brand. The Forbes Business Council post linked within the article, “How Earned Media Drives Customer Advocacy,” provides data showing that companies with high media authority see a 25 % reduction in churn.

5. Measuring Success: The Right Metrics

The final section stresses that repurposing, amplifying, and monetizing are only worth the effort if you can measure their impact. The article recommends a balanced scorecard:

• Awareness – Impressions, reach, SERP rankings.
• Engagement – Time on page, shares, comments.
• Conversion – MQLs, SQLs, closed deals.
• Retention – NPS, churn rate.

The linked “Measuring PR ROI” article provides a detailed framework for calculating ROI, including a spreadsheet template that tracks all costs and revenue streams associated with each media win.

6. Takeaway – A Systematized PR Playbook

In conclusion, Forbes Business Council’s “Don’t Waste Good PR” article isn’t merely a checklist; it’s a systematized playbook that turns one‑off media coverage into a revenue‑generating asset. By following the three‑step funnel—repurpose, amplify, monetize—organizations can extract maximum value from every earned media mention. The article’s blend of actionable tactics, data, and linked resources makes it an indispensable reference for any brand looking to turn storytelling into profit.

Whether you’re a PR professional, a content marketer, or a C‑suite executive, the core message is clear: Your earned media is a long‑term asset, not a one‑day headline. If you’re ready to put your coverage to work, the article offers a proven path forward—and the internal links provide a deeper dive into each component of the funnel.