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Noobis, an InternetArray Company, Targets Web-Filtering Market on Facebook

^{Published on 2010-06-15 06:15:49 - Market Wire}
 

NEW YORK, NY--(Marketwire - June 15, 2010) - InternetArray, Inc. (PINKSHEETS: [ INAR ]) is following up on news yesterday in which a new parental monitoring application was announced. The application allows parents to monitor and be notified of suspicious activities from others regarding their children on Facebook. Parents will be able to add the application to their profile and link it to their child's profile to ensure safety.

"The company feels the 'parental' demographic is not currently being addressed and is a significant business opportunity. It is estimated that 61% of users are thirty-five or older and 43% of mobile use on social networks is done by this thirty-five plus crowd," said Jon Brennan, CEO of Noobis, Inc.

Noobis considers Facebook a mainstream communications platform and an important part of its business strategy. In the last year, US users doubled to more than 140 million and their access via mobile increased 619% over the same period. As of March 2010, Facebook surpassed Google as the most popular US site and it directs more online users than Google.

Plans to monetize this application, currently in development, include offering premium features for a nominal charge. The company feels this is a significant gap in the current web filtering market where a Frost and Sullivan study reported that the worldwide web filtering market will surpass 2.5 billion by 2013, of which managed services will see a compound annual growth rate (CAGR) of 88%.

Visit [ http://www.facebook.com/press/info.php?statistics ] for more Facebook oriented statistics.

About InternetArray, Inc. ([ www.internetarray.com ])

InternetArray, Inc. provides guidance and investment for innovative, early stage Internet companies. The Company's mission is to identify and develop collaborative business partners into viable and profitable companies.

About Noobis, Inc. ([ www.noobis.com ])

Since 2007, Noobis, Inc. has been involved in all aspects of the emerging social media marketplace, assisting companies and organizations internationally. The company designs and develops applications on top platforms like Facebook, creates custom social networks, and manages the social assets for companies and non-profits. Noobis also creates its own products such as Amplify, its web-based treasure hunt program. Most recently, the company has expanded into the mobile marketplace.

This press release may contain certain statements that are not descriptions of historical information, but are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934. These forward-looking statements refer to matters that involve risks and uncertainties. Such statements reflect management's current views and are based on certain assumptions. Actual results could differ materially from the assumptions currently anticipated.