Leading Sports App, ScoreMobile(R), Now Available on Windows(R) Phone

[ Score Media Inc. ] (TSX:SCR) today announces that its leading app, [ ScoreMobile ], is now available on the Windows® Phone platform, becoming the first comprehensive multi-sport app to launch for Windows Phone 7. With over 2 million monthly unique visitors, ScoreMobile provides users with simple and easy access to real-time sports scores, stats, standings, video commentary and major league sports information.

Recently named the #6 free BlackBerry app across all categories for 2010 ([ Distimo Report ], Full Year 2010), ScoreMobile is quickly becoming one of the most popular smartphone sports apps on the market.

"Windows Phone 7 offers a compelling smartphone experience in general, and we're thrilled to be unveiling what we believe will be the definitive user interface for sports fans on the Windows platform," says Dale Fallon, Director, Mobile, Score Media Inc.

Features of ScoreMobile on the Windows Phone platform include detailed coverage of top pro and college sports, as well as an optimized user experience utilizing core Windows Phone 7 design elements. Users will be able to personalize their ScoreMobile dashboard with one of four unique background images offered to fit individual tastes.

"We're thrilled to see ScoreMobile, one of the most popular mobile sports applications on the market, join the growing number of top-notch apps available for Windows Phone 7," said Tim Darling, Windows Phone Lead, Microsoft Canada. "Today, over 20,000 developers are bringing an average of 100 new applications to Windows Phone Marketplace each day. ScoreMobile is a huge score for all sports fans enjoying Windows Phone 7 devices."

For more information on ScoreMobile, visit: [ www.thescore.com/scoremobile/ ]

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About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment. Created in 1997 in response to the growing desire for increased participation in the consumption of sports, the Company has now established itself as the home for hardcore sports fans. Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada. The Company's digital media assets include theScore.com, theScore iPad Edition and the mobile sports applications ScoreMobile and ScoreMobile FC which are available on BlackBerry, iPhone, Android and Windows Phone 7 devices. Score Media also operates theScore Satellite Radio which is available across North America on SIRIUS Satellite Radio Channel 98. Growing from a team of 60 in 1997 to over 270 employees in 2011, Score Media is a revolutionizing interactive media company.

About Windows Phone 7

Windows Phone 7 is a different kind of phone designed to bring together what you care about most. It's a phone that finds information and presents it at the right time, making it glanceable. A phone that organizes what you love so finding those things is easier and faster. Windows Phone 7 simplifies basic every-day tasks – like managing email or taking and sharing pictures – so you can do more in fewer steps. With Windows Phone 7, the things that matter most like people, such as games, music and video, photos and office productivity are organized through integrated experiences known as Hubs and fueled by the rich experiences of Xbox LIVE, Zune, Bing, and Office.

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Leading Sports App, ScoreMobile(R), Now Available on Windows(R) Phone