COLUMBIA, MD and TORONTO--(Marketwire - Sep 26, 2012) -  Medifocus, Inc. (TSX VENTURE: [ MFS ]) (OTCQX: [ MDFZF ]) announced that S&P Capital IQ has initiated coverage in Standard & Poor's Factual Stock Report.

Medifocus, Inc. develops and commercializes minimally invasive, focused-heat treatment devices and systems. The Company has developed two advanced therapeutic products: Prolieve, for the treatment of BPH (Benign Prostatic Hyperplasia), acquired from Boston Scientific in July 2012, and the APA-1000, microwave technology, for treatment of Breast Cancer. Prolieve is a FDA approved commercial product and is generating revenue. The APA-1000 is in advanced stage of clinical development and has received approval to enter the final pivotal phase-III clinical trial, the final step before commercial approval. Medifocus has a device treatment pipeline of additional therapies based on its existing comprehensive portfolio of patented technologies.

The Prolieve System is a medical device that both heats the prostate and dilates the prostatic urethra. The Prolieve System is the only minimally invasive treatment option for the symptoms of enlarged prostate (BPH) in men indicated by the FDA as an in office treatment alternative to drug therapy. Medifocus is well positioned to address the $8 billion market for BHP treatments thru traditional sales channels and its unique mobile treatment service. The acquisition of Prolieve transforms Medifocus from a development stage medical device company to a mature medical treatment and device company with a revenue-generating commercial product.

Medifocus' APA 1000 breast cancer treatment system is a focused-heat treatment that can improve the efficacy of neo-adjuvant chemotherapy in shrinking large breast cancer tumors, improving the chance of breast conservation, and decreasing the need for radical breast surgery. Focused microwaves can be used to shrink breast tumors up to eight cm in diameter improving the chance of breast conservation for these patients. The first indication for treatment of medium sized breast tumors has a total addressable marketplace of $4 billion.

The company's goal is to improve outcomes and standards of care by deploying minimally invasive treatments and devices. Using the Prolieve technology platform and the APA focused-heat platform, the Company is well positioned to develop a rich pipeline of minimally invasive and side effect-free focused-heat treatment systems and devices for cancer and other diseases.

Standard & Poor's Factual Stock Report coverage on Medifocus Inc. will also be accessible on an ongoing basis to the investment community by scores of buy-side institutions and sell-side firms that utilize S&P Capital IQ research and information platforms daily. Millions of self-directed investors also have access to the report via their e-brokerage accounts. Please visit [ www.medifocusinc.com ] for additional information.

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