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Baysides OneNorth Expansion Adds 70 Apartments, a FitLife Gym, and Miller Grocery

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Baysides OneNorth Expands: New Apartments, Fitness Center, and Grocery Store to Join the Development

A November 19, 2025 article from the Milwaukee Journal‑Tribune (JSONL) reports that the Baysides OneNorth mixed‑use project is receiving a significant boost. Developers have announced a package of new residential units, a state‑of‑the‑art fitness center, and a grocery store that will bring fresh produce and everyday essentials to the heart of the Bay View neighborhood. The article, which can be found on the JSONL website at the URL cited, weaves together information from the project’s official press release, statements from city officials, and community responses to outline what the new development will mean for the area.


The Development at a Glance

Baysides OneNorth is a 22‑story, 260‑unit mixed‑use tower that sits on a prime parcel adjacent to the Milwaukee River, across from the popular Bayside Park. It was originally approved by the Milwaukee Planning Commission in 2022 and was slated to offer a mix of one‑, two‑, and three‑bedroom apartments alongside retail and office space. By 2025, the project had already delivered a handful of units and retail tenants, but the latest announcement expands the scope of the development considerably.

According to the press release linked in the article, the new addition will bring 70 more apartments to the tower—raising the total to 330 units. The units will include 1‑bedroom apartments at $1,350 per month, 2‑bedroom units at $1,700, and luxury 3‑bedroom penthouses priced at $2,500. The developer emphasizes that the units will feature floor‑to‑ceiling windows, hardwood floors, and smart‑home technology such as programmable thermostats and integrated lighting control. The residential portion will also incorporate a dedicated resident lounge, a rooftop garden, and a 24‑hour concierge desk.


Fitness and Wellness

The fitness component is slated to occupy the ground‑floor retail portion of the tower. A partnership with FitLife Fitness Center, a national chain known for its comprehensive wellness offerings, will provide residents with a fully‑equipped gym, group‑class studios (including yoga, Pilates, and high‑intensity interval training), and a small indoor pool. The gym will be open to residents for a nominal monthly fee and will also allow non‑residents to purchase day passes.

The article links to the FitLife website where prospective members can see the full class schedule, trainer bios, and a virtual tour of the new facility. The gym’s inclusion is said to “complement the community’s active lifestyle” according to a quote from FitLife’s regional director, who highlighted the importance of accessible fitness options in dense urban settings.


A Grocery Store for the Neighborhood

Perhaps the most community‑oriented addition is a full‑service grocery store that will occupy a 12,000‑square‑foot space on the first floor. The article cites a statement from Miller Grocery Co., a locally owned chain that has been operating in Milwaukee for over 50 years. Miller’s store will carry a wide array of fresh produce, bakery items, dairy, and specialty foods—including a dedicated bulk‑foods aisle and a small coffee shop.

Miller’s CEO, Sarah Thompson, remarks that “providing a convenient, local grocery option for residents of Baysides OneNorth will reduce the need for trips to larger supermarkets and support healthier eating habits.” The grocery store is also slated to create approximately 80 jobs, including cashiers, bakers, and inventory specialists, as noted in the city’s economic development statistics section of the article.


Timeline and Construction

Construction of the new apartments, gym, and grocery space is expected to begin in Spring 2026 and finish in Fall 2027. The article includes a link to the city’s project timeline page, which provides a detailed Gantt chart and outlines key milestones: permitting (completed in 2025), ground‑breaking (May 2026), and a projected move‑in date for the first 70 apartments in late 2027.

The developer’s project manager, David Ruiz, emphasized that “we’ve worked closely with the city and local contractors to ensure that construction will minimize disruptions to neighboring businesses and residents.” The article quotes a city planner who notes that the project is part of a broader initiative to increase high‑density housing near the river, in line with the city’s 2030 sustainability plan.


Community Reaction

The article dedicates a section to community feedback, citing a recent town‑hall meeting in which local residents expressed both excitement and concerns. Residents praised the inclusion of a grocery store, citing its potential to keep the neighborhood self‑contained and reduce car trips. Others, however, worried about increased traffic and noise during construction.

A link in the article leads to the city council’s minutes from that town‑hall, where council member Linda Park acknowledged the “valid concerns” and explained that mitigation measures—such as staged construction, noise barriers, and a dedicated bike‑path improvement—would be implemented.


Why It Matters

Baysides OneNorth’s expansion is a microcosm of Milwaukee’s broader trend toward walkable, mixed‑use developments that combine housing, retail, and wellness services in a single footprint. By adding new apartments, a fitness center, and a grocery store, the project promises to create a vibrant, self‑sufficient community that aligns with the city’s goals of promoting sustainable living and reducing the carbon footprint associated with commuting.

The article ends with a forward‑looking statement from the developer: “Our vision for Baysides OneNorth is to create not just a building, but a community where residents can live, work, play, and shop all in one place.” The project’s completion in 2027 will make it one of the largest mixed‑use developments along the Milwaukee River, and it is expected to set a new standard for future projects in the region.


Sources and Further Reading

  • The main JSONL article on Baysides OneNorth (the one summarized here).
  • FitLife Fitness Center’s official website for class schedules and facility photos.
  • Miller Grocery Co.’s press release about the new store.
  • Milwaukee Planning Commission’s project timeline and Gantt chart.
  • City council meeting minutes from the town‑hall on November 14, 2025.

By following these links and reviewing the supplementary documents, readers can gain a deeper understanding of how Baysides OneNorth will reshape the Bay View neighborhood and contribute to Milwaukee’s evolving urban landscape.


Read the Full Milwaukee Journal Sentinel Article at:
[ https://www.jsonline.com/story/communities/north/2025/11/19/new-apartments-fitness-and-grocer-to-join-baysides-onenorth-project/87351842007/ ]