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New Leaf Brands Broadens Distribution in Chicago Through River North Sales & Service Distribution

^{Published on 2010-05-11 07:30:20 - Market Wire}
 

OLD TAPPAN, NJ--(Marketwire - May 11, 2010) - New Leaf Brands, Inc. (OTCBB: [ NLEF ]) ("Company"), a provider of great tasting, all natural, healthy beverages, is pleased to announce that New Leaf has broadened its distribution in Chicago through a partnership with River North Sales & Service ("River North"), a distributor for major beer suppliers such as Budweiser.

River North was formed in December 1998 and today services approximately 1,800 retail accounts in the City of Chicago and Oak Park. River North services bars, restaurants, hotels, venues, supermarkets, liquor stores, small/large independent stores and convenience stores. River North is a major beer supplier for Budweiser and Anheuser-Busch amongst other well-known and recognized national and international brands.

Eric Skae, New Leaf President and CEO, stated, "As we add Chicago to our distribution footprint, New Leaf is now available in the three largest Designated Marketing Areas (DMA) in the U.S. The introduction with River North marks another major metro area where consumers can purchase our great tasting, all natural, healthy beverages. We have successfully partnered with River North who has built a strong, first class distribution system. As we enter the summer months, I believe we will continue to build steady traction in this region and customers will demand our existing tea beverages and our newly launched line of lemonades and half and half beverages."

Phillip Birnbaum, General Manager of River North, said, "We have closely monitored the growth and demand for New Leaf for some time now and have been impressed with not only the packaging and appeal that New Leaf embodies, but also the marketing strategy that has really touched home with customers. New Leaf's entire line of products tastes great and now is the opportune time to add New Leaf to our distribution network."

About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: [ NLEF ]) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 12 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™.

In the US, the refreshing beverages can be found in over 12, 000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit [ http://www.newleafbrands.com/ ] or follow New Leaf on Twitter @DrinkNewLeaf and become a fan on Facebook ([ http://www.facebook.com/pages/New-Leaf-Tea/142029534279?ref=ts ]).

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.