Health & Fitness
Health and Fitness
Health and Fitness
Mon, May 17, 2010
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Fri, May 14, 2010 BIOLASE Announces Release of "ToothTales" Episode on Laser Dentistry
IRVINE, CA--(Marketwire - May 14, 2010) - BIOLASE Technology, Inc. (
The release ceremonies, co-hosted by BIOLASE and ToothTales creator Dr. Christina Do, DDS, will be held today at noon at the BIOLASE booth (Booth #2230). The new episode, along with other ToothTales and Waterlase merchandise are available at [ www.ToothTales.com ].
David M. Mulder, Chief Executive Officer of BIOLASE, stated, "Over the past year, we have been building a base of video evidence on the benefits of the Waterlase and are now in the process of expanding our marketing efforts to include the patient population and the general public. The use of multimedia platforms, such as the ToothTales series as well as viral marketing, social networks and other avenues to the patient is resulting in people seeking out laser dentists and asking their own family practitioners about laser dentistry. We want them to have a base of evidence from friends, family, videos and other doctors as they make those inquiries and form their own opinions. We are committed to the idea of 'pull' marketing platforms to build the practices of our current doctors and to help consumers understand the state of the art technology that is now available to them and their children. Many of these efforts have had behind-the-scenes work advancing for almost a year."
The ToothTales series was developed and produced by Christina Do, DDS, a family, pediatric and cosmetic dentist practicing in Costa Mesa, CA. Dr. Do is a graduate of Loma Linda University School of Dentistry and has practiced alongside the leading pioneers in the area of laser dentistry. She also teaches and lectures on laser dentistry regularly.
About BIOLASE Technology, Inc.
BIOLASE Technology, Inc. ([ http://www.biolase.com ]), the world's leading dental laser company, develops, manufactures and markets Waterlase technology and lasers and related products that advance the practice of dentistry and medicine. The Company's products incorporate patented and patent pending technologies designed to provide clinically superior performance with reduced pain and faster recovery times. BIOLASE's principal products are dental laser systems that perform a broad range of dental procedures, including cosmetic and complex surgical applications. Other products under development address ophthalmology, pain management and other medical and consumer markets.
For updates and information on laser and Waterlase dentistry, find us at [ http://www.biolase.com ], Twitter at [ http://twitter.com/GoWaterlase ], Facebook at [ http://facebook.com/biolase ], and YouTube at [ http://www.youtube.com/user/Rossca08 ].
This press release may contain forward-looking statements within the meaning of safe harbor provided by the Securities Reform Act of 1995 that are based on the current expectations and estimates by our management. These forward-looking statements can be identified through the use of words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," "may," "will," and variations of these words or similar expressions. Forward-looking statements are based on management's current, preliminary expectations and are subject to risks, uncertainties and other factors which may cause the Company's actual results to differ materially from the statements contained herein, and are described in the Company's reports it files with the Securities and Exchange Commission, including its annual and quarterly reports. No undue reliance should be placed on forward-looking statements. Such information is subject to change, and we undertake no obligation to update such statements.
