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Healthline Networks, Inc.: Healthline Networks Selected as the Exclusive Search and Advertising Partner for Optumhealth's New C

^{Published on 2008-12-01 08:40:45 - Market Wire}
 

SAN FRANCISCO, CA--(Marketwire - December 1, 2008) - Healthline Networks ([ www.healthline.com ]), a leading provider of intelligent health information services, today announced it is the exclusive search and advertising partner to myOptumHealth.com ([ www.myoptumhealth.com ]), a new consumer health website from OptumHealth, the health and well-being business of UnitedHealth Group (NYSE: [ UNH ]). Under terms of the agreement, myOptumHealth.com is leveraging Healthline Medically Guided™ search technology to deliver a superior consumer health search experience, and is a premier partner in the Healthline Media Network, with Healthline acting as the exclusive advertising representative for direct and network sales.

"myOptumHealth.com is a powerful new consumer site where 'Dr. Mom' can come to search for and find trusted information that will help her make better health care decisions for herself and her loved ones," said Scott Heimes, senior vice president of OptumHealth Consumer Solutions. "We are pleased to partner with Healthline, whose world-class technology facilitates a better online experience for the myOptumHealth consumer and advertiser."

Healthline Medically Guided search technology links myOptumHealth.com's tremendous reservoir of medically reviewed, evidence-based content, allowing consumers to access the most relevant health information on the site quickly and easily. myOptumHealth.com features easy-to-understand, original content built upon OptumHealth's clinical expertise in serving 60 million Americans, as well as licensed content from renowned medical publishers.

The Healthline Media Network will represent myOptumHealth.com in all advertising transactions including display ads, custom media solutions and network packages. Launched in June 2008, the Healthline Media Network is powered by HealthSTAT™, a unique ad targeting platform that places contextually relevant health and pharmaceutical advertisements across a network of blue-chip publisher partners. Within weeks of launch, the Healthline Media Network became a top comScore property, and now counts more than 30 million unique visitors across 18 health properties.

"Healthline has become the industry standard for building quality consumer health search and advertising solutions," said West Shell, chairman & CEO of Healthline Networks. "We look forward to working with OptumHealth to leverage their tremendous assets to build a compelling user experience and an important new internet health brand."

About Healthline Networks

Healthline Networks is a leading provider of intelligent health information services, enabling more than 30 million consumers a month to make more confident, informed healthcare decisions. The company's proprietary consumer healthcare taxonomy, the largest of its kind, powers a suite of intelligent health search, content and advertising services. Combining advanced search technology with deep medical expertise, Healthline partners with a network of trusted destination sites that include publishers, portals, search engines, employers and health plans. Headquartered in San Francisco, Healthline is backed by Aetna, GE/NBCU, JHK Investments LLC, Kaiser Permanente, Mitsui & Co., Ltd., Reed Elsevier, US News & World Report, and VantagePoint Venture Partners. For more information visit [ www.healthline.com ].

About OptumHealth

OptumHealth Inc. helps individuals navigate the health care system, finance their health care needs and achieve their health and well-being goals. The company's personalized health advocacy and engagement programs tap a unique combination of capabilities that encompass care solutions, behavioral solutions, specialty benefits and financial services. Serving 60 million people, OptumHealth is one of the nation's largest health and wellness companies. It is a business of UnitedHealth Group (NYSE: [ UNH ]). More information about OptumHealth can be found at [ www.myoptumhealth.com ].