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IDO Security, Inc. Hires Former Kodak Sales Executive to Initiate Distributor Activity in Latin America

^{Published on 2009-11-23 05:19:00 - Market Wire}
 

TEL AVIV, ISRAEL--(Marketwire - November 23, 2009) - IDO Security, Inc. (OTCBB: [ IDOI ]) ([ www.idosecurityinc.com ]), developer of the innovative MagShoe™ "shoes-on" weapons metal detection system, announced today that the company has retained Eduardo Bursztyn, former Regional Sales manager for Kodak-leaf in Latin America, to assist in creating its distribution system throughout the Latin American marketplace.

"We believe it is time to broaden our focus from Asia and Europe and begin to concentrate on this huge and untapped marketplace," said Dani Werber, International Sales and marketing manager for IDO Security.

Mr. Werber further stated, "According to the recently published [ report from the Security Industry Association ] (SIA), the security market is a $430 million annual market in Mexico alone and we can no longer ignore this market in its entirety."

Mr. Bursztyn, a native Argentinian with over 25 years experience in this marketplace, stated, "The Latin America marketplace with its growing awareness of security issues as well as its growing population, makes it an ideal market for such an invaluable security tool as the MagShoe™. I look forward to bringing such a needed device to this market."

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About IDO Security:

Headquartered in New York with a subsidiary in Israel, IDO Security designs, develops and markets the patented, UL-certified MagShoe™ weapons metal detection system. MagShoe™ fills a critical void in today's metal detectors by extending screening to the lower body and feet. MagShoe's unique "shoes-on" design maximizes security, thoroughness and accuracy while eliminating the need to remove shoes for increased convenience and safety. Ideal for security and loss prevention at virtually any facility, MagShoe™ is currently in use at international airports, cruise lines, government agencies, prisons and more. [ www.idosecurityinc.com ]

Forward-Looking Statements:

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based upon our current expectations about future events. These forward looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed as a result of a number of factors, including but no limited to, the sufficiency of existing capital resources, uncertainties related to the development of IDO's business plan, the ability to secure additional sources of financing, general economic conditions, the availability of competing products and the ultimate market acceptance of our products, changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading "RISK FACTORS" in Item 1A of IDO's Annual Report on Form 10-K for the year ended December 31, 2008, and in our other filings with the Securities and Exchange Commission. We undertake no obligation to revise or update any forward-looking statement for any reason.