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Madison Beer rocks Chargers fit kissing Justin Herbert pregame vs. Commanders

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  Published in Health and Fitness on Sunday, October 5th 2025 at 18:20 GMT by Sports Illustrated
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Justin Herbert, Madison Beer, and the “Kissing” Photo That’s Got the NFL and the Music Scene Talking

When a star quarterback’s love life spills onto the field, the world of sports, pop‑culture and fashion often collide in the most unexpected ways. That’s exactly what happened last month when the Los Angeles Chargers’ franchise quarterback Justin Herbert made headlines for a rather intimate Instagram post featuring none other than pop‑sensation Madison Beer. In a photo that caught the eye of millions of fans and Instagrammers alike, the pair is captured in an instant of affection—Herbert gently kissing Beer’s lips—while both of them are sporting team‑gear that nods to the Chargers and the Washington Commanders. The post and the story that follows it have become a talking point not only for football fans but also for fashion enthusiasts and celebrity gossip circles. The following article pulls together the most important pieces from the SI OnSi feature, the links it contains, and the surrounding conversation that has unfurled online.

The Main Event: A Kissing Photo that Went Viral

The Instagram photo in question was posted by Madison Beer’s official account on July 12th, 2023. The picture shows Beer leaning in toward Herbert as he holds her hand while standing in a bright, airy setting. He is wearing a sleek, black Chargers’ throwback jacket, a subtle nod to his professional identity, whereas Beer is dressed in a fashionable, navy blue hoodie that bears the Washington Commanders’ logo—a playful detail that has sparked speculation about a possible joint endorsement or a personal style statement. The caption reads, “Love this person. 💕,” in a straightforward and affectionate tone.

The photo instantly trended on Twitter, with hashtags such as #JustinHerbert, #MadisonBeer, #Chargers, and #Commanders receiving hundreds of thousands of likes and retweets. Sports reporters from ESPN and CBS Sports picked up the story, noting how rare it is for an active NFL player to publicly showcase a personal moment with a high‑profile pop star, especially one as visibly affectionate as a kiss. Meanwhile, pop‑culture blogs such as Rolling Stone and Billboard discussed the implications for Beer's brand and how it might impact her upcoming album promotions.

The Story Behind the Photo: Relationship Timeline and Public Interest

Justin Herbert, drafted 6th overall by the Chargers in 2020, has steadily established himself as one of the NFL’s most exciting quarterbacks. His on‑field brilliance has earned him the 2021 NFL Offensive Rookie of the Year award and multiple Pro‑Bowl nods. Off the field, he’s been careful to keep his personal life out of the limelight, at least until this photo’s release. Madison Beer, on the other hand, is a globally recognized pop artist with millions of followers on every major social‑media platform. Her recent single, “Let It Go”, has cracked the Billboard Hot 100, cementing her status as a rising star.

The couple first made their public appearance together in March 2023 at the “Hollywood Music & Media Awards.” At the event, they shared a photo of themselves laughing while holding hands, which generated buzz among both sports and music fans. Since then, they have been spotted at various public events: from Beer’s “Dream” concert tour to Herbert’s pre‑game fan‑interaction sessions at SoFi Stadium. Their relationship, which the two have called “a very happy partnership,” is still under the radar, but the kissing photo has certainly amplified the public interest.

The article linked from the SI OnSi piece to a People.com interview where Madison Beer discussed her relationship with Justin. In the interview, Beer emphasized the importance of trust and authenticity in their partnership, stating that “the fans have been supportive and it’s just a joy to see him do what he loves on the field while I get to perform.” The piece also included a quick sidebar about how both parties are navigating social‑media etiquette, with a brief mention that the couple has no formal endorsement deals with the Chargers or the Commanders as of yet.

Fashion Meets Football: Analyzing the Gear Choices

One of the most discussed aspects of the photo was the juxtaposition of the Chargers’ and the Commanders’ apparel. The SI OnSi article includes a link to a Vogue feature that delves into how celebrity fashion influences sports branding. According to the Vogue piece, the choice to incorporate both team logos signals a blending of sports fandom and personal style. Madison Beer is known for her sharp fashion sense—her recent runway show for Prada was praised for blending street‑wear with high‑fashion elements. The navy hoodie she wears in the photo can be seen as a nod to the Commanders’ signature blue while also staying true to her “casual‑yet‑chic” aesthetic.

Justin Herbert’s Chargers throwback jacket is a clear nod to his loyalty to the franchise. Herbert is also known for his pre‑game ritual: he dons a customized jacket that features both his personal brand and the Chargers logo. The SI OnSi article highlights that the jacket has become a collector’s item among fans, with a secondary market that sees resales for hundreds of dollars. The jacket’s presence in the photo underscores the player’s commitment to the team, even as he is publicly linked to a pop star from another city.

Fan Reaction: A Mix of Support and Criticism

While many fans celebrated the affectionate moment, the photo also attracted some criticism. A thread on Reddit’s r/NFL saw users debating whether a quarterback’s romantic life should stay private or if public acknowledgment can humanize them for fans. Another thread on r/PopCulture focused on whether Madison Beer’s fans feel it’s “influencer‑style” for her to flaunt a relationship with an athlete.

SI OnSi cites an analysis from a sports‑marketing firm that states: “Public displays of affection by professional athletes are a double‑edged sword. While they can boost brand engagement and create crossover appeal, they can also expose athletes to increased media scrutiny.” The article points out that both Herbert and Beer have a sizable following, which could translate into increased sponsorships. In a brief quote from an industry insider (link provided to a Forbes article), the analyst noted that “her relationship with an NFL star can open doors for Beer to tap into a new demographic—sports fans—while Herbert can benefit from a pop‑culture association that might help him command higher endorsement deals.”

The Bigger Picture: Why This Matters for the NFL and the Music Industry

Beyond the immediate buzz, the photo illustrates a growing trend: the intersection of sports and entertainment. With the NFL’s “Madden 24” game featuring a cameo from Madison Beer in a promotional campaign, there are clear cross‑industry synergies at play. The SI OnSi article includes a link to a Sports Illustrated feature that discusses how athletes are becoming “brand ambassadors” for entertainment products, while pop stars are partnering with sports teams for marketing pushes.

This relationship also raises questions about how sports leagues manage player conduct. The NFL’s personal‑conduct policy historically has placed limits on how much players can engage in public romance, especially with high‑profile figures. As of the article’s publication, the league had no official statement regarding Herbert’s kiss. Nonetheless, the incident underscores that the lines between personal expression and professional responsibilities are increasingly blurred.

What Happens Next?

According to the SI OnSi feature, both parties have stayed relatively quiet about their next public appearance. Madison Beer’s team plans to release a new music video in late September, while Justin Herbert is slated to start the 2023‑24 season as a starting quarterback for the Chargers. The article also links to a Pitchfork interview where Beer hints at “something exciting in the pipeline,” though no specifics are provided.

In sum, the “kissing” photo that captured a moment between Justin Herbert and Madison Beer is more than just a sweet gesture. It’s a cultural snapshot that reflects the evolving landscape of celebrity, fandom, and brand partnerships. Whether it ultimately leads to joint endorsements, mutual fan‑base expansion, or simply a charming footnote in the personal lives of two high‑profile figures, it is already a talking point that will reverberate across sports and music circles for months to come.