Planet Fitness to open new location in N.J. shopping center

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  Health and Fitness on Tue, Nov 04th, 2025 by NJ.com

Size, Scope, and Amenities

Planet Fitness has designed the new Monmouth location with its “No Judgment” philosophy in mind, offering a spacious, clean environment with modern equipment and a full‑service gym. The facility will feature:

• Weight training area with free weights, cable machines, and functional training stations.
• Cardio zone boasting over 70 machines, including treadmills, ellipticals, and spin bikes.
• Personal training and nutrition counseling rooms staffed by certified professionals.
• Kids Zone, a supervised play area for children aged 3–12, allowing parents to work out while their kids are entertained.
• Spa area with steam rooms and a sauna for post‑workout recovery.
• “Planet Party” space—a community lounge that can host events and group workouts.
• State‑of‑the‑art lighting, sound system, and a full‑length mirror wall for members who enjoy their gym selfies.

The gym’s layout is carefully curated to accommodate the “Clean Gym” standard that Planet Fitness upholds, with a dedicated “Quiet Zone” free of loud music for those who prefer a more serene workout environment.

Membership Options and Opening Deals

Planet Fitness’s flagship membership package, the “Standard” plan, is priced at $10 per month with a $10 initiation fee. The new Monmouth location will also introduce a “Premium” tier for $19 per month, granting members access to the spa area, personal training discounts, and the Kids Zone. Promotional offers will be available for the first 3,000 sign‑ups: a free 12‑month membership and a complimentary Planet Fitness app subscription. Members who enroll within the first month will receive a $50 discount on the initiation fee.

The club’s open‑house event on January 15th will feature a free group fitness class, live music, and a Q&A session with the local franchise manager, Lisa Hernandez, who says the new location will bring “energy and opportunity to the Monmouth community.”

Economic Impact and Community Outreach

The Monmouth Marketplace redevelopment has already attracted 30 new retailers, including a national grocery chain and a boutique apparel store. Adding the Planet Fitness gym is expected to create approximately 30 full‑time jobs, ranging from fitness instructors to administrative staff. Local officials highlight that the gym will provide a health resource for the community, encouraging residents to adopt active lifestyles.

“We are thrilled to welcome Planet Fitness to the Monmouth area,” said Monmouth County Commissioner David Chen. “Their presence will boost local employment and promote healthy living among our residents.”

The gym’s partnership with the Monmouth County Health Department includes a “Walk‑and‑Earn” program, which encourages members to earn extra credits for walking or jogging on a treadmill. These credits can be redeemed for discounts on memberships, merchandise, and local partner businesses.

Planet Fitness’s Expansion Strategy

According to Planet Fitness’s corporate website (planetfitness.com), the brand plans to open 12 new locations in New Jersey over the next 18 months. The Monmouth Marketplace gym is part of the company’s strategy to position itself in mixed‑use, community‑centric environments rather than standalone strip malls. This approach is intended to increase foot traffic, attract families, and integrate fitness into everyday life.

“Planet Fitness’s growth in the region is a testament to our commitment to accessible, welcoming fitness experiences,” said President of Planet Fitness, Matt Kacian. “We’re excited to be a part of Monmouth’s community and to help people achieve their health goals.”

The Redeveloped Shopping Center

The former Sears building, which was vacated in 2021, has undergone extensive renovations under the Monmouth Marketplace project. The redevelopment team (monmouthcenter.com) details a 600,000‑square‑foot complex with over 80 retail units, a food court featuring both fast‑food and artisanal options, and an outdoor amphitheater for seasonal events. The new Planet Fitness facility will occupy the second floor, adjacent to the food court, making it a convenient stop for shoppers and diners.

The center’s design incorporates sustainable features such as solar panels, green roofs, and a rainwater harvesting system. The addition of a fitness hub is expected to draw foot traffic during evening hours, boosting sales for nearby retailers.

Conclusion

With its expansive facilities, family‑friendly amenities, and strong community ties, the new Planet Fitness location at Monmouth Marketplace represents a significant investment in both health and local economic development. The gym’s opening is anticipated to foster a healthier lifestyle among residents while simultaneously providing jobs and supporting nearby businesses. As Monmouth County continues to grow and transform its commercial spaces, Planet Fitness’s presence will likely become an integral part of the region’s social fabric, encouraging people of all ages and fitness levels to take part in the “No Judgment” movement.