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Broadlands Family Practice Returns to Independent Ownership in Ashburn

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Broadlands Family Practice Returns to Independent Ownership, Strengthening Community Healthcare in Ashburn

On a sunny Thursday in late June, the Patch editorial team covered a development that will reshape the landscape of primary care in Ashburn and surrounding Loudoun County: the re‑establishment of Broadlands Family Practice as an independently owned entity. The headline – “Broadlands Family Practice locations return independent ownership” – belies the significance of the story: it’s not just a business re‑structuring; it’s a reaffirmation of community‑focused medicine at a time when the healthcare industry is increasingly dominated by large, corporate systems.


The History Behind the Re‑launch

Broadlands Family Practice has long been a fixture of the Ashburn community. For over a decade the group, which operates three offices in Ashburn – 1110 Broadlands Dr., 2324 Ashburn Ave., and 4513 Old Dominion Pkwy. – served as a trusted source of primary and urgent care for families, seniors and young professionals alike. In 2018, the practice was acquired by a regional medical group, Health Partners Network, in a move designed to provide broader resources, access to a larger referral network, and a streamlining of administrative processes. While the acquisition did bring certain efficiencies, many patients and staff noted a growing sense that the practice’s “small‑practice feel” was slipping away.

In early 2023, a strategic partnership formed between the founding physicians – Dr. Maria Gonzalez and Dr. Andrew Lee – and a consortium of local investors. The agreement allowed the physicians to buy back their practice, giving them complete control over day‑to‑day operations, clinical protocols, and the direction of the practice’s future. As Patch reported, the partnership was motivated by a desire to “return to the values of personalized, patient‑centered care” that originally defined Broadlands.


What Independent Ownership Means for Patients

One of the most compelling aspects of the transition is how it will directly benefit patients. Dr. Gonzalez told Patch that independent ownership means the practice can make quicker decisions regarding staffing, technology upgrades, and service expansions. “We’re no longer subject to corporate mandates that may not align with our patients’ needs,” she explained. “We can invest in a state‑of‑the‑art electronic health record system that integrates seamlessly with local hospitals, and we can add services—like a new telehealth platform and expanded women's health clinics—based on community demand.”

Independent practices also often have lower overhead costs than those bound to large systems, potentially translating into more affordable co‑pays and out‑of‑pocket expenses for patients. “We’re committed to keeping care accessible and affordable,” Dr. Lee added. “Our pricing model will reflect the reality of our patients’ financial situations, and we’re open to flexible payment plans.”


Staffing and Cultural Continuity

Another key takeaway from Patch’s coverage is the emphasis on retaining staff. The article highlighted that all 18 full‑time providers and 12 support staff will remain with the practice, with several long‑time nurses and medical assistants celebrating a “new chapter” rather than a complete turnover. “When you’re part of a small, independent team, there’s a real sense of community,” said nurse practitioner Kelly O’Donnell, who has been with Broadlands for 12 years. “Patients feel comfortable, and we feel connected to each other.”

In addition to staffing, the practice is keen on preserving its culture of collaboration. The new ownership structure encourages regular “team huddles” where clinical staff can share insights, discuss challenging cases, and brainstorm ways to improve patient satisfaction. Dr. Gonzalez hopes these huddles will also serve as a platform for continuing medical education, ensuring that Broadlands stays on the cutting edge of primary care best practices.


The Broader Context: Small Practices in a Corporate World

The Patch article ties Broadlands’ re‑launch to a larger trend affecting primary care across Virginia. Many small practices have been swallowed by larger healthcare conglomerates, leading to concerns about reduced autonomy, patient choice, and even the quality of care. A related link in the article pointed readers to a recent Patch piece titled “Virginia’s Primary Care Landscape: The Rise of Corporate Ownership.” That piece underscores how small, independent practices often provide the backbone of rural and suburban healthcare, maintaining continuity of care and fostering strong patient–provider relationships.

Broadlands’ decision to revert to independent ownership is therefore seen as both a localized success story and a potential model for other practices in the region. It suggests that, with the right partnership and community support, small practices can thrive without sacrificing the efficiencies and resources that large systems provide.


Future Plans and Community Engagement

Looking ahead, the practice’s new leadership is already outlining several initiatives that will benefit the Ashburn community. These include:

  • Expanding Telehealth Services: Broadlands plans to launch a new telehealth platform that will allow patients to receive virtual consultations for routine check‑ups and chronic condition management, especially important for senior residents and those with mobility challenges.
  • Adding a Wellness Center: A dedicated wellness space featuring nutrition counseling, fitness coaching, and preventive health screenings is slated for opening in late 2024.
  • Community Health Outreach: The practice will partner with local schools and senior centers to host free health screenings and educational seminars on topics ranging from diabetes prevention to mental health.

Dr. Lee emphasized that community engagement will remain a cornerstone of the practice’s philosophy. “We are not just a clinic; we’re a partner in our community’s health and well‑being,” he said.


How Readers Can Learn More

For those interested in visiting or learning more about the new independent Broadlands Family Practice, the Patch article includes links to the practice’s newly revamped website, where patients can book appointments, access their medical records, and read about the provider team’s specialties. The website also hosts a blog that will feature regular updates on health topics relevant to Loudoun County.

Additionally, the article references the Loudoun County Health Department’s “Health in Loudoun” initiative, which offers free health screenings and resources for underserved populations. Broadlands will collaborate with this program to expand access to preventive care across the county.


Bottom Line

The return of Broadlands Family Practice to independent ownership marks a significant moment for Ashburn and its neighbors. By prioritizing personalized care, community engagement, and operational autonomy, the practice is poised to set a new standard for primary care in the region. As Patch reminded readers, the decision is more than a corporate restructuring; it’s a reaffirmation of the values that make primary care essential: trust, accessibility, and a genuine commitment to patient well‑being. The practice’s future plans promise to keep those values at the forefront, ensuring that Ashburn residents have a reliable, responsive healthcare partner for years to come.


Read the Full Patch Article at:
[ https://patch.com/virginia/ashburn/broadlands-family-practice-locations-return-independent-ownership ]