Health and Fitness
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Kendall Toole: From Fitness Instructor to Viral Meme Star

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  Print publication without navigation Published in Health and Fitness on by IBTimes UK
      Locales: UNITED STATES, CANADA

Austin, Texas - February 10th, 2026 - In the ever-shifting landscape of internet culture, a name that has consistently trended over the past year is Kendall Toole. What began as a simple fitness instructor sharing motivational content has blossomed into a full-blown meme phenomenon, fuelled by the now-iconic clip dubbed 'Get Em Banned'. But who is Kendall Toole, and how did a seemingly straightforward fitness message capture the collective imagination of the internet?

Toole, a personal trainer based in Austin, Texas, has steadily built a strong presence as a fitness influencer across multiple platforms, most notably Instagram and TikTok. However, it wasn't her workout routines or nutritional advice that propelled her to viral fame, but rather a short, unexpectedly captivating video clip. Toole's overall fitness philosophy centers on 'body liberation' - a concept she actively promotes, encouraging her followers to reject restrictive beauty standards and embrace their physical strength and capabilities. She emphasizes finding joy and empowerment through fitness, rather than striving for an unattainable ideal.

The 'Get Em Banned' video, originating on TikTok, quickly became ubiquitous across all corners of the internet. The clip showcases Toole delivering a passionate, high-energy motivational speech. What sets it apart isn't necessarily the content of the message itself, but rather the delivery. Toole's unique cadence, punctuated by rapid shifts in tone and an almost frenzied energy, immediately resonated with viewers. It's a performance - an unfiltered, raw burst of motivation - that feels both genuinely inspiring and delightfully bizarre.

Initially, the video's virality seemed to stem from its sheer unexpectedness. Users began sharing the clip, often out of context, highlighting specific phrases or facial expressions. This quickly evolved into a widespread meme format, with creators remixing and reinterpreting the video in countless ways. From applying the audio to unrelated scenarios to creating elaborate edits and parodies, 'Get Em Banned' became a versatile tool for comedic expression. The phrase itself became a shorthand for moments of intense motivation, ironic encouragement, or simply a quirky acknowledgement of chaotic energy.

What's particularly interesting is Toole's response to the meme. Many viral figures struggle to navigate the unpredictable nature of internet fame, often reacting with frustration or attempting to distance themselves from the unintended interpretations of their content. Toole, however, embraced the meme wholeheartedly. She actively engaged with the countless iterations of 'Get Em Banned,' sharing her favorites and even participating in some of the remixes herself. This shrewd move cemented her connection with her audience and transformed a potentially awkward situation into a powerful branding opportunity.

Since the initial viral surge, Toole has seen a significant increase in her follower count and engagement. She's leveraged the meme's popularity to expand her fitness brand, launching new online programs, merchandise, and even a sold-out fitness retreat in early 2025. Industry analysts attribute her success not only to the viral moment, but also to her authentic connection with her audience and her consistent messaging around body positivity.

"Kendall Toole represents a new breed of fitness influencer," explains social media marketing expert, Dr. Anya Sharma. "She's not just selling a workout; she's selling a feeling - a sense of empowerment and self-acceptance. And crucially, she understands how to connect with her audience on a genuine level, even when that means embracing the absurd."

The 'Get Em Banned' phenomenon also raises broader questions about the nature of virality and the evolving landscape of internet memes. In a world saturated with content, what makes a particular video break through the noise? Often, it's the unexpected, the unconventional, and the relatable. Toole's clip, while unique in its delivery, taps into a universal desire for motivation and self-improvement - themes that resonate deeply with internet users. It's a reminder that sometimes, the most effective messages are delivered not through polished perfection, but through raw authenticity and unbridled enthusiasm.

Looking forward, Kendall Toole is poised to remain a prominent figure in the fitness and social media spheres. Her ability to adapt, engage with her audience, and maintain a consistent brand message suggests a long and successful career ahead. The 'Get Em Banned' meme may have launched her into the spotlight, but it's her genuine passion for fitness and her commitment to body liberation that will ultimately define her legacy.


Read the Full IBTimes UK Article at:
[ https://www.ibtimes.co.uk/who-kendall-toole-fitness-star-behind-viral-get-em-banned-meme-1777692 ]