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Cooper Health Care Joins Congressional Panel on Rural Healthcare

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      Locales: Virginia, UNITED STATES

Camden, NJ - February 15th, 2026 - U.S. Representative Tom Kean Jr. has designated Cooper University Health Care in Camden, New Jersey, as a key participant in a newly formed congressional panel dedicated to addressing the critical issue of healthcare access in rural areas across the United States. This selection underscores a growing national awareness of the healthcare disparities between urban and rural communities, and Cooper's established expertise in serving vulnerable populations positions it as a vital contributor to finding solutions.

The panel, convened by Representative Kean, aims to identify and recommend strategies for overcoming significant obstacles faced by rural healthcare systems. These challenges are multifaceted, ranging from severe workforce shortages - including doctors, nurses, and specialists - to outdated or limited infrastructure, and difficulty securing funding for essential services. The selection of Cooper University Health Care recognizes the institution's proven ability to innovate and deliver high-quality care despite similar challenges within its own service area, and its successful outreach programs aimed at bridging health equity gaps.

"For too long, rural communities have been left behind when it comes to access to quality healthcare," stated Representative Kean in a press release. "This panel isn't just about identifying problems; it's about collaborating with those on the front lines, like Cooper University Health Care, who are already finding ways to overcome these obstacles. Their insights will be invaluable as we craft policies that truly address the needs of these underserved areas."

Cooper University Health Care's selection isn't arbitrary. The Camden-based institution has become a regional leader in integrated care, extending beyond traditional hospital settings to encompass community-based clinics, mobile health units, and telehealth programs. These initiatives are particularly relevant to the rural healthcare crisis, as they demonstrate innovative approaches to extending care to geographically isolated populations. The hospital's commitment to preventative care and chronic disease management, areas where rural areas often lag behind urban centers, will be a focus of discussion.

Experts suggest the current crisis in rural healthcare is reaching a tipping point. A recent report from the National Rural Health Association (NRHA) details a significant increase in rural hospital closures over the past decade, exacerbated by the COVID-19 pandemic and ongoing financial pressures. The report highlights that these closures not only limit access to immediate care but also contribute to broader economic decline in rural communities. The loss of healthcare facilities often leads to a decline in population as residents seek care elsewhere, further eroding the local tax base and hindering economic growth.

Addressing the workforce shortage is paramount. The NRHA proposes several solutions, including expanding loan repayment programs for healthcare professionals willing to practice in rural areas, increasing funding for medical education programs focused on rural healthcare, and leveraging technology to support remote consultations and monitoring. Telehealth, in particular, has emerged as a promising tool for bridging the gap, but its widespread adoption requires significant investment in broadband infrastructure and digital literacy training.

Beyond workforce and infrastructure, the panel is expected to address issues related to reimbursement rates. Medicare and Medicaid reimbursement rates are often lower for rural providers, making it difficult for them to maintain financial viability. The panel may explore options for adjusting these rates to reflect the unique challenges faced by rural healthcare systems. Furthermore, discussions are expected to include innovative financing models, such as critical access hospital (CAH) designation, which provides cost-based reimbursement to eligible rural hospitals.

Cooper University Health Care plans to share its experience with implementing successful population health management strategies. These strategies involve identifying and addressing the social determinants of health - factors such as poverty, housing instability, and food insecurity - that significantly impact health outcomes. By addressing these underlying issues, Cooper hopes to demonstrate how healthcare providers can partner with community organizations to improve the overall health and well-being of rural residents.

The findings and recommendations of the congressional panel are anticipated to have a substantial impact on future policy decisions and resource allocation. Representative Kean's office indicated that the panel's report will be presented to relevant committees in Congress, with the goal of developing bipartisan legislation aimed at strengthening rural healthcare systems nationwide. The work of Cooper University Health Care, and other selected institutions, will be instrumental in shaping that legislation and ensuring that the needs of rural communities are adequately addressed.


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