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Coleen Rooney Launches 'Coleen's Nutrition'

  //health-fitness.news-articles.net/content/2026/ .. 7/coleen-rooney-launches-coleen-s-nutrition.html
  Published in Health and Fitness on Tuesday, February 17th 2026 at 12:15 GMT by London Evening Standard
      Locales: England, UNITED KINGDOM

London, UK - February 17th, 2026 - Coleen Rooney, a name synonymous with both celebrity and shrewd detective work thanks to the widely-publicized 'Wagatha Christie' case, is embarking on a new venture. She has officially launched 'Coleen's Nutrition', a health and wellness business focused on providing vitamins, minerals, supplements, and nutritional guidance to consumers. The initial launch is an online platform, with ambitious plans for a brick-and-mortar retail space in London in the near future.

This move marks a significant diversification for Rooney, who has largely remained in the public eye as the wife of former England captain and current Birmingham City manager, Wayne Rooney. While her husband navigates a challenging period with his football club, Coleen is building her own brand within the rapidly growing health and wellness industry. The timing is intriguing, coming as Birmingham City battles through a difficult season, adding another layer of interest to the Rooney family's current endeavors.

The 'Wagatha Christie' saga, which saw Coleen Rooney famously expose the source of leaked personal stories to the media through a meticulously planned social media investigation, undoubtedly raised her public profile and demonstrated a sharp, analytical mind. This same attention to detail appears to be guiding her approach to 'Coleen's Nutrition'. The website highlights a commitment to quality ingredients and evidence-based nutritional advice, suggesting a more considered approach than a simple celebrity endorsement.

'Coleen's Nutrition' offers a broad range of products designed to support various aspects of health. The current catalog includes supplements geared towards boosting immunity, increasing energy levels, and enhancing overall wellbeing. While the specific formulations remain proprietary, the website emphasizes a focus on bioavailability - ensuring the body can effectively absorb and utilize the nutrients. This aligns with current trends in the supplement industry, where consumers are increasingly discerning about product efficacy and ingredient sourcing. The company also plans to offer personalized nutritional advice, potentially through online consultations or bespoke supplement recommendations. This positions 'Coleen's Nutrition' beyond a simple retail operation and towards a more holistic wellness solution.

The decision to begin with an online business model allows Coleen Rooney to test the market and build brand awareness without the significant overhead costs associated with a physical store. However, the stated intention to open a London location indicates a long-term commitment to establishing a tangible presence and building a community around the brand. London, with its health-conscious population and bustling retail environment, is a logical first choice for expansion.

Analysts suggest that the wellness market is ripe for disruption, with consumers increasingly prioritizing preventative health measures. The pandemic has further accelerated this trend, leading to a surge in demand for vitamins, minerals, and supplements. Entering this market allows Coleen Rooney to leverage her established public image and build a brand around values of health, wellbeing, and self-care. However, the sector is also highly competitive, with numerous established players and emerging brands vying for market share.

Wayne Rooney's managerial role at Birmingham City is currently under pressure following a string of disappointing results. His position is being scrutinized by fans and the media, creating a challenging environment for both him and the club. Coleen's venture into the wellness industry offers a contrasting narrative - a proactive and positive development in a time of sporting uncertainty. While some might see the timing as a calculated distraction, it's more likely a testament to Coleen Rooney's entrepreneurial spirit and desire to forge her own path. The success of 'Coleen's Nutrition' will undoubtedly be closely watched, not only by the health and wellness industry but also by those following the ongoing story of the Rooney family.