With a growing trend of health-conscious consumers asking for higher value from their everyday consumable, D2C brands and legacy players alike are jumping on the proteinification trend.
The article from YourStory discusses the rapid growth of Direct-to-Consumer (D2C) brands in the Fast Moving Consumer Goods (FMCG) sector, particularly in the staples, protein, and health & fitness categories. It highlights how these brands are leveraging quick commerce platforms to meet the increasing consumer demand for convenience, speed, and personalized products. The piece notes that D2C brands are not only disrupting traditional retail by offering niche, high-quality products but are also capitalizing on the trend towards health consciousness and fitness. Quick commerce has become a critical channel for these brands, allowing them to reach consumers faster than ever, with platforms like Swiggy Instamart, Zepto, and Blinkit playing pivotal roles. The article also touches on the challenges these brands face, such as maintaining product quality, managing logistics, and ensuring profitability amidst the high costs associated with quick delivery services. However, the overall outlook remains positive, with D2C FMCG brands expected to continue their upward trajectory by adapting to consumer preferences for health, convenience, and speed.
Health & Fitness
Sun, March 9, 2025
