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Whoop Unveils $99 Black-Friday Deal for Strap 4.0
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Published in Health and Fitness on Sunday, November 30th 2025 at 4:05 GMT by The Independent- 🞛 This publication is a summary or evaluation of another publication
- 🞛 This publication contains editorial commentary or bias from the source
Whoop’s Black‑Friday Price Cut: What You Need to Know
The wearable‑tech market has become a crowded arena where companies compete not only on hardware design but on the depth of the data they provide. Among the few that insist on a subscription‑based model is Whoop, a fitness‑tracker company that has carved out a niche in the world of elite athletes, professional teams, and hardcore fitness enthusiasts. In a recent press release and a flurry of online commentary, Whoop announced a significant price reduction for its hardware during the Black‑Friday shopping season—an unexpected move that has stirred the market and attracted a new wave of consumers.
Whoop 4.0: More Than a Tracker
At the heart of Whoop’s offering is the Whoop Strap 4.0, a lightweight, band‑like device that sits around the wrist like a modern watch. Unlike conventional smartwatches, Whoop’s product is deliberately stripped of distractions. There is no screen, no app notifications, no ability to set alarms. The idea is simple: “focus on your body.” The strap gathers a range of biometric signals—heart rate, heart‑rate variability (HRV), respiration rate, skin temperature, and accelerometry—to create a picture of an athlete’s physiological state.
The data is interpreted by Whoop’s proprietary algorithm, which provides a three‑digit “Recovery Score,” an “Training Load” metric, and a “Sleep Score.” The company emphasizes the importance of “recovery over training.” By constantly measuring the body’s readiness to push itself, Whoop aims to help athletes avoid over‑training, reduce injury risk, and maximize performance.
The strap is coupled with a subscription model. Users pay a monthly fee (typically $30 per month) for access to the Whoop cloud and the associated analytics. This model has worked well for the company, which reported that its subscriber base grew to over 400,000 people worldwide as of early 2025. Critics, however, have pointed out that the subscription cost can be a barrier for casual users, and the fact that the hardware alone can’t be sold without the subscription has created friction for some.
The Black‑Friday Discount
In a bold marketing move, Whoop revealed that for the upcoming Black‑Friday sales week, it will be offering its Strap 4.0 for £79 (or $99 in the United States), down from the normal $139 retail price. In addition to the price cut, the subscription fee will be reduced to £13.99 per month (or $17.99 in the US) for the first year, rather than the regular $30/month. The discount is only valid for new subscribers who sign up during the Black‑Friday period; existing subscribers are not eligible for a lower price.
Whoop’s spokesperson, Sarah Jones, said in an interview that the company “wanted to make it easier for athletes at all levels to access the data that can help them perform better and reduce injury risk.” The company also noted that it will continue to support its existing subscriber base with regular updates to the software and new features such as a deeper dive into sleep cycles and a more granular activity breakdown.
The discount is being advertised across Whoop’s social‑media channels and on its own website, but also through mainstream tech blogs and news outlets. One notable mention comes from a review on TechRadar, which highlighted the “unusual but valuable” subscription model and praised the strap’s durability—“built to last through a full season of training.”
Why This Move Matters
There are several reasons why Whoop’s price cut could be a turning point for the wearables market:
Lowering the Barrier to Entry – The price drop brings Whoop within reach of mid‑level athletes who previously could not justify the $139 price tag. With a more affordable subscription, the device becomes attractive to a wider demographic.
Testing the Subscription Model – By offering a lower entry cost while keeping the subscription structure, Whoop is essentially testing whether its revenue model can be scaled. If more users stick around after the first year, the company’s long‑term profitability will improve.
Competition with Apple and Garmin – In a space where Apple’s Watch Series 9 and Garmin’s Forerunner series compete on performance metrics and battery life, Whoop’s focus on recovery sets it apart. The discount may attract users who are currently evaluating their options.
Potential for Bundles – Whoop has hinted at future “bundles” that pair the strap with other training gear (e.g., running shoes, gym equipment) or with a free “Coaching” session. The price cut could serve as a stepping stone toward a broader ecosystem.
How to Take Advantage
If you’re thinking about buying a Whoop Strap, here’s how you can make the most of the Black‑Friday deal:
Check the Official Site – The company’s own site (https://www.whoop.com) will have the most up‑to‑date pricing and the ability to sign up for a subscription bundle.
Read the Fine Print – The subscription is tied to a first‑year rate; after that, the price will revert to the standard $30/month. Be sure you’re comfortable with the long‑term commitment.
Look for Review Articles – TechRadar, Wired, and other tech‑review sites will be publishing detailed reviews over the next week. Reading multiple reviews will help you decide whether Whoop’s metrics align with your training goals.
Check Your Insurance – Some health insurance plans cover wearable devices if they’re linked to an insurer‑approved app. If you have such coverage, the total cost could be reduced even further.
Looking Ahead
Whoop’s Black‑Friday price cut signals the company’s willingness to experiment and adapt. While the hardware market may have plateaued for many years, the subscription‑based model could become the new norm—particularly for products that rely heavily on continuous data analytics. Whoop’s focus on recovery, coupled with a robust data‑driven coaching platform, gives it a distinct advantage in the fitness‑tech space.
For now, athletes and fitness enthusiasts looking for a low‑friction way to monitor training load and recovery will find the Black‑Friday deal an attractive entry point. Whether this strategy will translate into sustained growth remains to be seen, but it certainly demonstrates that Whoop is willing to rethink its pricing strategy to stay ahead in a competitive market.
If you’d like to see the full list of Whoop features and user testimonials, visit the official Whoop website. For an independent review, TechRadar’s recent article offers a detailed look at how Whoop compares to other wearables.
Read the Full The Independent Article at:
[ https://www.msn.com/en-gb/health/other/whoop-is-the-tracker-i-swear-by-and-it-s-reduced-for-black-friday/ar-BB1q4vy3 ]
