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Vegas Golden Knights Announce Partnership with EoS Fitness | Vegas Golden Knights

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Vegas Golden Knights Forge New Path in Health & Wellness with EOS Fitness Partnership

In a bold move that underscores the franchise’s commitment to holistic player performance and fan engagement, the Vegas Golden Knights announced a multi‑year partnership with EOS Fitness on the NHL’s official website last week. The partnership—effective with the start of the 2025–26 season—unites the NHL’s newest expansion team with one of America’s most recognizable fitness brands to create a new standard for health, wellness, and community outreach.


What the Deal Entails

According to the press release, the partnership will see EOS Fitness members receive special Golden Knights fan benefits, while the Knights’ players, coaches and staff will enjoy a range of tailored health‑and‑performance services. The two sides agreed on a number of key initiatives:

FeatureDescription
Exclusive Member PerksEOS members at participating clubs receive a 10 % discount on team‑branded apparel, priority access to arena events, and a complimentary in‑app “Golden Knights Fit” workout guide.
Player‑Focused TrainingEOS will provide the team’s training staff with state‑of‑the‑art equipment and nutrition counseling, helping athletes maintain peak performance during the grueling NHL schedule.
Community Wellness ProgramsThe partnership will launch the “Knights Health & Wellness Challenge,” a city‑wide fitness initiative that offers free group sessions at EOS clubs and rewards fans for meeting personal goals.
Digital IntegrationThe Golden Knights’ existing fan app will incorporate EOS’s “Fit Track” feature, allowing fans to log workouts, earn points, and unlock exclusive content.

The press release cites a joint statement from GM John Hynes and EOS CEO David Rogers. “We’re thrilled to partner with EOS to help both our players and the Vegas community lead healthier, stronger lives,” Hynes said. “Our values of excellence, innovation, and teamwork are perfectly aligned with EOS’s mission to make fitness accessible to everyone.”

Rogers added, “EOS has a long history of bringing cutting‑edge fitness experiences to the forefront. Partnering with a team that represents the spirit of Vegas gives us a fantastic platform to expand our impact—both on and off the ice.”


Fan‑Centric Benefits

One of the most exciting aspects of the partnership for fans is the integration of the EOS “Fit Track” into the Golden Knights’ digital ecosystem. By logging workouts on the EOS app, fans can earn “Knight Points” that can be redeemed for ticket upgrades, exclusive merchandise, or meet‑and‑greet passes. EOS will also host monthly “Fan‑Only” live‑streamed workout sessions featuring the Knights’ go‑to athletes and trainers.

The “Knights Health & Wellness Challenge” is a city‑wide initiative that encourages residents to get active in a variety of ways. Participants who complete the challenge—whether it’s running a certain number of miles, attending group classes, or even practicing yoga—receive a free pass to the next Golden Knights home game. The partnership also includes a series of “Well‑Being Days” during which local EOS clubs will host open‑house events that showcase the team’s nutrition and mental‑health resources.


Player & Staff Health Advantage

While the fan perks are a significant draw, the partnership also offers an arsenal of benefits for the team’s on‑ice talent. EOS will provide the Golden Knights with exclusive access to its network of certified trainers and nutritionists. These experts will work closely with the team’s performance department to create individualized training programs that account for the unique demands of professional hockey. “The ability to have a dedicated fitness partner who understands both the intensity of NHL play and the nuances of each athlete’s recovery needs is invaluable,” said Hynes.

In addition, EOS will provide the Knights with the “Performance Plus” suite—a collection of high‑tech equipment, including smart strength machines, balance platforms, and biomechanical analysis tools. This equipment will be installed at the Knights’ training facility and the club’s local community gym, allowing players to train in a consistent environment during the season.


Community Outreach and Corporate Responsibility

Beyond fan and player engagement, the partnership underscores a broader commitment to community health. EOS has a history of supporting local non‑profits through the “Fit For All” program, which offers free or heavily discounted memberships to low‑income families. The Knights are poised to extend this program into the Las Vegas area, with special “Knights Fit Fund” donations earmarked for youth sports initiatives and mental‑health education.

The partnership also includes a joint effort to combat the rising incidence of obesity and diabetes in the Nevada region. Together, the Knights and EOS will host annual health fairs, leveraging the popularity of the team to spread critical public‑health messaging. These events will include free screenings, interactive fitness challenges, and nutrition workshops.


What the Future Looks Like

The Golden Knights and EOS have already outlined plans for the first year of the partnership. Key milestones include:

  1. Launch of the “Knights Fit” app feature – slated for the preseason.
  2. First community health fair in Henderson, Nevada – scheduled for March 2025.
  3. In‑house training camps for the players – to begin in early April.

Beyond these immediate actions, both parties are exploring the possibility of establishing a joint research center focused on sports medicine, with the goal of publishing findings that could benefit athletes across all sports.


Conclusion

The Vegas Golden Knights’ alliance with EOS Fitness marks a significant moment in the intersection of professional sports and community wellness. It offers fans a fresh way to engage with the team, provides players with a wealth of cutting‑edge health resources, and positions both organizations as leaders in promoting healthy lifestyles across Nevada. As the partnership progresses, it will no doubt set a benchmark for how NHL franchises can collaborate with fitness brands to create lasting, positive impact both on and off the ice.


Read the Full National Hockey League Article at:
[ https://www.nhl.com/goldenknights/news/vegas-golden-knights-announce-partnership-with-eos-fitness ]