N※N

Hyderabad: Centre for Sight hospitals collaborates with fitness expert Milind Soman

  //health-fitness.news-articles.net/content/2025/ .. llaborates-with-fitness-expert-milind-soman.html
  Published in Health and Fitness on Sunday, August 31st 2025 at 11:52 GMT by Telangana Today
          ^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Hyderabad’s Vision on the Move: Centre for Sight Hospitals Teams Up with Fitness Icon Milind Soman to Promote Eye Health

Hyderabad – In a pioneering effort to fuse fitness with visual wellness, the Hyderabad Centre for Sight (HCS) hospitals have partnered with renowned fitness ambassador Milind Soman. The collaboration seeks to raise awareness about eye health and to make eye‑care a part of everyday fitness routines, underscoring the belief that healthy eyes are essential for a healthy life.

The Heart of the Initiative

The partnership between HCS and Milind Soman was announced during a launch event held at the flagship HCS campus in Banjara Hills. In the presence of top ophthalmologists, sports enthusiasts, and media personalities, the two entities revealed a new “Fit Vision” programme – a holistic approach that integrates regular eye check‑ups with physical fitness regimes.

Milind Soman, a celebrated Indian fitness icon and former Mr. Universe, shared a personal anecdote about his own eye‑surgery experience, emphasising how a simple cataract operation has not only restored his vision but also his zest for life. “I’ve always believed that every part of the body works together,” he said. “Keeping our eyes healthy is as crucial as staying fit; it allows us to fully enjoy our workouts, sports, and the beautiful world around us.”

HCS, one of the most respected eye‑care chains in the country, has a history of pioneering surgical techniques and patient‑centred care. With over 30 years of experience, the group is known for its advanced cataract surgeries, laser eye procedures, retina treatments, corneal transplants, and specialised paediatric eye care. The collaboration with Milind Soman brings an additional layer of outreach – targeting not just patients who already require eye care, but also the wider population who might overlook routine eye exams until problems arise.

What the “Fit Vision” Programme Offers

The programme is built around several key pillars:

1. Free Eye‑Check‑Up Stalls at Gyms and Fitness Clubs
   HCS will set up mobile eye‑care booths at leading gyms across Hyderabad, offering quick vision tests, pupil dilation for comprehensive screening, and a brief consultation with an ophthalmologist. This initiative encourages gym members to assess their eye health without the need to schedule a separate appointment.

2. Eye‑Health Workshops and Fitness Sessions
   Milind Soman will lead workshops that combine eye‑health education with light yoga and breathing exercises. The sessions aim to demonstrate simple eye‑straining exercises that help prevent strain from prolonged screen usage – a growing concern in the digital era.

3. Social‑Media Awareness Campaign
   Leveraging Milind Soman’s substantial online following, the campaign will use short video clips, infographics, and interactive quizzes to debunk myths about eye‑health. HCS will use the “#FitVision” hashtag to track engagement, while patients will be encouraged to share their own stories of visual improvement.

4. Specialised Screening for Athletes
   The partnership will focus on sports‑related eye conditions – from contact lens‑related corneal abrasions to retinal damage caused by high‑speed impacts. HCS’s sports‑medicine team, in collaboration with Soman, will provide tailored guidance for athletes of all levels.

5. Discounts on Eye‑Care Services
   Participants of the program will be eligible for discounted rates on routine eye exams and selected surgical procedures. This is intended to lower the financial barrier to early detection of eye conditions.

Community Impact and Future Prospects

The collaboration underscores the growing understanding that ocular health is integral to overall wellness. Early detection of conditions such as cataracts, glaucoma, diabetic retinopathy, and macular degeneration can prevent irreversible vision loss. According to the World Health Organization, more than 285 million people worldwide suffer from visual impairment, and cataracts alone account for 53% of the blindness burden. In India, where digital media consumption is skyrocketing, eye strain has become a significant concern.

The “Fit Vision” programme seeks to address this by making eye exams as routine as a health check‑up after a workout. HCS’s chief ophthalmologist, Dr. N. K. Reddy, commented, “Our goal is to create a culture where individuals routinely monitor their eye health, just as they monitor their blood pressure or cholesterol levels. We believe that partnership with a fitness icon helps us reach people in a relatable context.”

Milind Soman, who has been a proponent of balanced living for decades, echoed this sentiment. “Fitness is about nourishing the whole body – mind, body, and eye. When we look at the world, it should be with clear vision. I’m excited to work with HCS to empower people to take charge of their eye health.”

The initiative also aims to serve as a model for similar collaborations across the country. HCS plans to extend the programme to other major cities in Telangana and neighbouring states, with the potential to incorporate community outreach at schools and colleges.

How to Get Involved

Those interested in participating can book a free eye check‑up at participating gyms through the HCS website or by calling the dedicated helpline. The first month of the campaign will also feature a live Q&A session with Milind Soman on Instagram, where viewers can ask questions about eye‑health and fitness.

The partnership between Hyderabad Centre for Sight and Milind Soman demonstrates a progressive step towards integrated health care. By bridging the gap between fitness enthusiasts and eye‑care professionals, the initiative hopes to inspire a new generation to view eye health as an essential component of their overall well‑being.

For more information, visit the official HCS website or follow Milind Soman’s Instagram (@milindsoman).