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What was included in the Public Health Bill proposals?

  //health-fitness.news-articles.net/content/2025/ .. ncluded-in-the-public-health-bill-proposals.html
  Published in Health and Fitness on Friday, October 31st 2025 at 3:24 GMT by The Irish News
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Alcohol and Vaping

One of the most controversial sections of the Bill concerns alcohol advertising and the regulation of vaping products. Under the proposed legislation, the sale and advertising of alcohol will be strictly limited, with a particular focus on reducing exposure to youth. The Bill proposes a ban on any form of alcohol advertising that is likely to be seen by under‑18s, including the removal of all branded sponsorship from public spaces such as football pitches and community centres. In addition, a minimum unit pricing (MUP) system would be introduced, mirroring measures that have already been enacted in Scotland, to curb binge drinking and reduce alcohol‑related hospital admissions.

Vaping regulation is equally stringent. The Bill would introduce a comprehensive ban on flavored vaping products, a step that aligns with recent EU‑wide efforts to curb the appeal of e‑cigarettes among young people. Importers and manufacturers would be required to register with a new “Vape Register” and comply with strict packaging and labeling standards. The legislation also grants the Health Minister powers to conduct random inspections of retail outlets and impose fines of up to £2,500 for non‑compliance.

Smoking

Smoking bans will be extended to include a wider range of public spaces. While indoor smoking bans already cover pubs, restaurants and offices, the Bill would bring outdoor areas such as public transport, leisure centres, and certain outdoor seating areas under prohibition. The aim is to reduce second‑hand smoke exposure in communities where smoking rates remain high. A dedicated “Smoking Cessation Fund” would be established, providing financial support for community‑based cessation programmes and nicotine replacement therapy.

Mental Health

Mental health services receive a strong focus in the Bill, with a new mandate to address the gaps that emerged during the pandemic. The legislation calls for the creation of a “Mental Health Resource Centre” at each health trust, staffed with a multidisciplinary team including psychologists, social workers, and peer support workers. Funding for these centres would be drawn from a dedicated line item in the health budget, ensuring sustainability. The Bill also proposes mandatory mental health screening for all patients over 65 who are admitted to hospitals, with referral pathways set up to ensure timely support.

Health Promotion and Nutrition

Health promotion features prominently. The Bill would establish a “Healthy Living Initiative” that funds community outreach programmes, such as cooking classes, exercise groups, and nutrition workshops. A new “Nutrition Labeling Act” would require all pre‑packaged foods sold in Northern Ireland to display calorie counts and a traffic‑light style nutrient profile on the front of the package. This mirrors the European Union’s nutrition labeling scheme and is expected to help consumers make healthier choices.

The Bill also tackles obesity by introducing a levy on sugary drinks, with the revenue earmarked for child‑health programmes. This is part of a broader strategy to reduce childhood obesity rates, which remain higher in Northern Ireland than in many other parts of the UK. In addition, the legislation mandates that all public schools include a minimum of 30 minutes of physical activity per day in their curriculum, a requirement that would be monitored by the Department of Education.

Implementation and Oversight

The Bill contains robust provisions for monitoring and enforcement. It establishes a “Public Health Standards Authority” to oversee compliance, conduct annual reviews, and publish a public report on progress. The Authority would be empowered to impose sanctions on businesses that violate advertising, smoking, or vaping regulations. Furthermore, a “Health Inequalities Dashboard” would track key indicators—such as smoking rates, alcohol consumption, and obesity prevalence—across different local authorities to ensure that interventions are effectively targeting areas of greatest need.

Reaction from Stakeholders

Public Health Ireland, the professional body representing public health specialists in Northern Ireland, welcomed the Bill’s comprehensive approach. “This legislation demonstrates a commitment to evidence‑based policy and to addressing the social determinants of health,” said Dr. Maeve Kearney, president of Public Health Ireland. “The focus on mental health and nutrition is especially welcome, as these areas have historically been underfunded.”

On the other hand, several trade associations have expressed concern about the potential economic impact of the advertising and pricing restrictions. The British Hospitality Association (BHA) released a statement urging the Assembly to consider a phased implementation for alcohol pricing and to provide support to hospitality businesses during the transition period.

Next Steps

The Bill has been submitted to the Health Committee for scrutiny, where it will undergo a detailed examination and be subject to public consultation. The committee will schedule a series of public hearings, inviting representatives from the Department of Health, local authorities, advocacy groups, and industry stakeholders to provide testimony. Following the committee’s report, the Bill will be debated in the Assembly, where it will require a majority vote for passage.

If approved, the Public Health Bill would set a new standard for public health policy in Northern Ireland, with a clear focus on reducing health inequalities, curbing harmful substance use, and promoting healthier lifestyles. The comprehensive nature of the proposals reflects a growing recognition that health outcomes are shaped by a complex interplay of policy, environment, and personal behaviour, and that coordinated action across sectors is essential to create lasting change.