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Beloved Beauty Vlogger Daddoa Dies at 29, Fans Mourn

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  Published in Health and Fitness on Monday, December 29th 2025 at 7:20 GMT by TheHealthSite

Beloved Beauty Vlogger Daddoa Dies at 29: Fans Mourn Sudden Loss Linked to Possible Suicide

The online beauty community is reeling after the sudden passing of Lee Eun-mi, better known as Daddoa, a popular South Korean YouTuber and Instagrammer. The 29-year-old content creator was found dead in her Seoul apartment on November 27th, 2023, leaving fans worldwide shocked and heartbroken. While authorities have not officially declared the cause of death, police investigations point towards suicide, compounded by a series of deeply personal struggles revealed in a recent, heartbreaking post she shared online.

Daddoa had amassed a significant following – over 1.5 million subscribers on YouTube and nearly 400,000 followers on Instagram – primarily through her beauty tutorials, makeup reviews, and lifestyle vlogs. Her approachable personality, honest reviews (often contrasting high-end products with more affordable alternatives), and relatable content resonated deeply with viewers of all ages. She was known for her genuine warmth and ability to connect with her audience, fostering a strong sense of community around her channel.

The Final Post: A Cry for Help

The circumstances surrounding Daddoa's death are particularly tragic due to the contents of a post she shared on Instagram just hours before being discovered. This post, accompanied by a photo of her and her mother, detailed years of relentless cyberbullying and online harassment that had taken a devastating toll on her mental health. She described feeling suffocated by the negativity and expressed feelings of hopelessness and despair.

According to Daddoa's account, the bullying began several years ago after she posted a video reviewing a luxury handbag. The ensuing criticism escalated into vicious personal attacks, including accusations of exploiting her mother for financial gain (a claim vehemently denied by both Daddoa and her family). The comments became increasingly toxic, targeting not only her appearance and work ethic but also her character and familial relationships.

She confessed to feeling immense pressure to maintain a perfect online persona, leading to anxiety and depression. Daddoa explained that she had tried to ignore the abuse, hoping it would subside, but the constant barrage of negativity ultimately became unbearable. The post indicated she felt trapped and isolated, unable to escape the relentless scrutiny and judgment.

The Instagram post concluded with an apology to her mother, acknowledging the burden Daddoa’s struggles placed on her. This poignant message has become a focal point for fans expressing their grief and outrage over the circumstances of her death. [ You can view screenshots of the post via various news outlets like Soompi ].

The Role of Cyberbullying and Mental Health

Daddoa’s death has ignited a crucial conversation about the pervasive issue of cyberbullying in South Korea and its devastating impact on mental health. While online platforms offer opportunities for connection and creativity, they also provide fertile ground for anonymity and unchecked aggression. South Korea, with its high rates of internet penetration and intense social media culture, is particularly vulnerable to these issues.

The case highlights the urgent need for greater awareness surrounding cyberbullying prevention and intervention strategies. It underscores the importance of providing mental health support for individuals targeted by online harassment, as well as fostering a more compassionate and responsible online environment. Many are now questioning the responsibility of social media platforms in moderating content and protecting users from abuse.

Family Statement and Investigations

Following Daddoa’s death, her family released a statement expressing their grief and urging those struggling with similar issues to seek help. They described her as a kind and loving person who brought joy to many. The family also requested privacy during this difficult time. [ Korean news outlet Hankyung reported on the family's statement ].

Police are currently investigating the circumstances surrounding Daddoa’s death, focusing on identifying and tracking down those responsible for the cyberbullying she endured. Authorities have vowed to hold perpetrators accountable for their actions. The Seoul Metropolitan Police Agency has pledged to investigate all avenues related to online harassment and threats against the deceased.

A Legacy of Beauty & a Call for Change

Daddoa’s death serves as a stark reminder of the fragility of mental health and the devastating consequences of unchecked cyberbullying. Her legacy extends beyond her beauty tutorials; it's now intertwined with a call for greater empathy, responsibility, and systemic change within online communities. Fans are actively sharing messages of support for Daddoa's mother and advocating for stricter regulations to combat online harassment in South Korea. The outpouring of grief and the renewed focus on cyberbullying prevention demonstrate the profound impact this young woman had on so many lives—and the urgent need to protect others from experiencing a similar tragedy.

Disclaimer: This article is based solely on information available in the provided URL and related links. It aims to provide an accurate summary of the events as reported but cannot substitute for official statements or investigations. If you are struggling with thoughts of self-harm, please reach out for help. Resources are listed at the end of this response.

If you're feeling overwhelmed or need someone to talk to:

• South Korea Suicide Prevention Hotline: 1577-0199
• Crisis Text Line: Text HOME to 741741 (US, Canada, UK)
• The National Suicide Prevention Lifeline: 988 (US)
• The Trevor Project: 1-866-488-7386 (for LGBTQ youth)