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EqualPride Acquires *Them* Magazine, Securing LGBTQ+ Voice

  //health-fitness.news-articles.net/content/2026/ .. acquires-them-magazine-securing-lgbtq-voice.html
  Published in Health and Fitness on Friday, February 27th 2026 at 16:37 GMT by TheWrap
      Locales: UNITED STATES, UNITED KINGDOM

New York, NY - February 27th, 2026 - In a move hailed by LGBTQ+ media advocates, EqualPride has officially completed its acquisition of Them, the formerly Conde Nast-owned digital magazine. The deal arrives on the heels of significant layoffs and the cessation of Them's print edition, a decision that sent ripples through the queer media community. EqualPride, a rapidly growing media company dedicated to LGBTQ+ news, culture, and advocacy, promises to revitalize the publication and secure its future as a leading voice in the space.

For years, Them distinguished itself through its sharp, insightful, and often deeply personal coverage of LGBTQ+ issues. Unlike many mainstream media outlets, Them centered queer voices, experiences, and perspectives, tackling topics ranging from political activism and social justice to art, fashion, and relationships. Its distinctive aesthetic and commitment to nuanced storytelling cultivated a loyal readership and established it as a vital platform for marginalized communities within the broader LGBTQ+ spectrum. The suspension of its print edition in late 2025, however, signaled a precarious future. Conde Nast, facing ongoing financial pressures and a shifting media landscape, had begun to consolidate its portfolio, leading to widespread staff reductions across several of its titles. Them, while critically acclaimed, appeared to be a casualty of these streamlining efforts.

EqualPride's acquisition is more than just a business transaction; it's a strategic rescue of a crucial independent voice. "Them holds a special place in the heart of our community," explained Eleanor Vance, CEO of EqualPride, in an exclusive interview. "For so long, it provided space for stories that weren't being told anywhere else. We saw an opportunity not just to preserve that legacy, but to build upon it and expand its impact." Vance confirmed the company intends to increase investment in Them's digital infrastructure, broadening its content offerings and strengthening its community engagement.

Industry analysts suggest the acquisition highlights a broader trend: the increasing viability of niche media companies focused on diverse audiences. While traditional publishing giants struggle to adapt to the digital age, smaller, more agile companies like EqualPride are proving that a dedicated audience and authentic voice can drive success. "The days of trying to be everything to everyone are over," says media consultant Arthur Bellwether. "Audiences are craving authenticity, and they're gravitating towards brands that truly understand and represent their values. EqualPride's focus on LGBTQ+ content positions them perfectly to capitalize on this shift."

The immediate plans for Them include a revamped website with improved accessibility and a focus on interactive content, including video series and podcasts. EqualPride also intends to significantly expand Them's editorial team, bringing on a diverse group of writers, photographers, and videographers who reflect the breadth and depth of the LGBTQ+ community. Early reports suggest EqualPride is also exploring collaborations with independent LGBTQ+ artists and filmmakers to create original content exclusively for Them's platforms.

However, the acquisition isn't without its challenges. Maintaining editorial independence while also ensuring financial sustainability will be key. Concerns have been raised about the potential for commercial pressures to dilute Them's commitment to investigative journalism and critical analysis. Vance addressed these concerns directly. "We are fiercely protective of Them's editorial integrity," she asserted. "Our goal isn't simply to generate revenue; it's to amplify the voices of the LGBTQ+ community and provide a platform for meaningful dialogue." She also emphasized a commitment to transparent funding models, ensuring readers understand the sources of Them's financial support.

The future of LGBTQ+ media is undoubtedly evolving. With the mainstreaming of some queer representation, there's a risk of complacency and a diminishing need for dedicated LGBTQ+ platforms. However, EqualPride's acquisition of Them sends a powerful message: authentic, community-driven media remains essential for fostering understanding, driving social change, and celebrating the rich tapestry of LGBTQ+ life. Them, under EqualPride's stewardship, is poised to not only survive but thrive, continuing its legacy as a cornerstone of LGBTQ+ digital media for years to come.