Health & Fitness
Health and Fitness
Health and Fitness
Wed, September 8, 2010
Resurrectiona" Showcased to NYC at the Attica 2 Year Anniversary Party
OMAHA, Neb.--([ BUSINESS WIRE ])--Bond Laboratories, Inc. (OTCBB: BNLB), an innovative manufacturer of functional beverages and nutritional products, today announced that Resurrection Anti-Hangover drink ([ www.gottahavemyrez.com ]) sponsored its product at the Attica 2 Year Anniversary White Party held August 26th at Plunge, the new 3 level rooftop lounge at the Gansevoort Park Avenue Hotel in New York City. Attica, an upscale, members-only social club in NYC, was one of the first groups to host an event at the Gansevoort Park Avenue Hotel Rooftop.
"Resurrection is ideal for our members. We are the ones that make the most of a good night out, but still need to deliver 110% the next morning. We look forward to working with Resurrection at other events in the future."
As an official sponsor of The White Party, the invitation-only event, where approximately 500 guests attended and had the opportunity to experience Resurrection. During the evening, Bond representatives, along with the ever-popular aRez Girlsa interacted with party guests, explaining how the product works, answering questions, posing for photos, and gathering feedback which was overwhelmingly positive.
Plunge at the Gansevoort Park Avenue Hotel provided an ideal venue to showcase Resurrection to Atticaa™s members and VIP guests. As is typical with events of this nature, guests enjoyed having their pictures taken in front of the astep and repeata™ featuring logos of the party sponsors. Many of the pictures have been posted online at social networking sites such as [ http://guestofaguest.com/nightlife/white-out-attica-2nd-anniversary-party/ ].
The following evening, Resurrection Anti-Hangover held its own invitation only, VIP after-party at the posh RmFifty5 Lounge at the Dream Hotel on Broadway in New York City. The event attracted approximately 140 guests, a good number from the White Party, all of whom said they were ready to party again thanks to REZ the night before.
aAttica was extremely pleased to have Resurrection Anti-Hangover join its group of official sponsors for our 2 Year AnniversaryWhite Party,a stated Edward Dalton, Partner of Attica.aResurrection is ideal for our members. We are the ones that make the most of a good night out, but still need to deliver 110% the next morning. We look forward to working with Resurrection at other events in the future.a
aOn-premise, brand-marketing at premier events is an important step in Resurrectiona™s marketing and brand adoption model,a commented Fusion Senior VP Dan Wilder. aWhat we have found is that when people try Resurrection they love it, and when people love the product they become our advocates. Ita™s all about trial and awareness, and venues like Plunge at Gansevoort Park, and RmFifty5 Lounge at the Dream Hotel, with guests like Atticaa™s members, a perfect fit.a
About Bond Labs
Bond Laboratories is a manufacturer of innovative nutritional supplements and beverages. The Company produces and markets products through its NDS Nutrition and Fusion Premium Beverages divisions. NDS nutritional supplements are among the most popular products sold in GNC® franchise retail stores. Fusion Premium Beverages manufactures functional beverages, including the highly successful hangover prevention drink Resurrectiona". Bond is headquartered in Omaha, Nebraska, and maintains it primary sales operations in Dallas, TX. For more information on the Company please go to [ http://www.bond-labs.com ].
Safe Harbor
Statements about the Companya™s future expectations and all other statements in this press release other than historical facts, are aforward-looking statementsa within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.
The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. The company does not undertake any responsibility to update the forward-looking statements contained in this release.
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