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Health Net Wins Award in 2010 National Mature Media Awards Program

^{Published on 2010-08-25 05:40:44 - Market Wire}
 

LOS ANGELES--([ BUSINESS WIRE ])--[ Health Net, Inc. ] (NYSE: HNT) today announced that it was named a winner in the 19^th annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, recognizes the nationa™s finest advertising, marketing and educational materials designed and produced for older adults.

"The Latino community is the fastest-growing market in California, so reaching out through earned media to Latinos who are Medicare-eligible and their families who help them make their health care buying decisions was an important element of our overall integrated marketing communications strategy"

Health Net received a Merit Award in the insurance division for its launch of its Salud con Health Net Medicare Advantage HMO (Salud Medicare), the first-of-its-kind Medicare Advantage HMO plan targeting senior Latinos. The bilingual public relations campaign was implemented by Health Neta™s corporate communications department and the Milagro Communications Group.

For more information

[ Health Net, Inc. Online Newsroom ]
[ Health Net Member Web Site ]
[ Health Net Insurance for Individuals ]
[ Health Net Medicare Plans ]

aThe Latino community is the fastest-growing market in California, so reaching out through earned media to Latinos who are Medicare-eligible and their families who help them make their health care buying decisions was an important element of our overall integrated marketing communications strategy,a said Margita Thompson, vice president, corporate communications of Health Net, Inc. aWe are honored that our efforts were recognized in this yeara™s Mature Media Awards Program.a

Nearly 1,000 entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

About Health Net

Health Net, Inc. is among the nationa™s largest publicly traded managed health care companies. Its mission is to help people be healthy, secure and comfortable. The companya™s health plans and government contracts subsidiaries provide health benefits to approximately 6.0million individuals across the country through group, individual, Medicare, Medicaid and TRICARE and Veterans Affairs programs. Health Neta™s behavioral health subsidiary, MHN, provides mental health benefits to approximately 5.5 million individuals in all 50 states. The companya™s subsidiaries also offer managed health care products related to prescription drugs, and offer managed health care product coordination for multi-region employers and administrative services for medical groups and self-funded benefits programs.

For more information on Health Net, Inc., please visit the companya™s website at [ www.healthnet.com ].

About Milagro Communications Group

The Milagro Communications Groupis a strategic public relations/public affairs team whose senior partners bring more than 70 years of combined news media, crisis communications, issues management, government relations, advocacy, coalition building, media skills training and ethnic and social market outreach to address its clientsa™ needs. Milagro has expertise in the nationa™s leading industries and Fortune 500 businesses and has worked on behalf of government clients, state-funded social marketing programs, private foundations, media organizationsand within the pharmaceutical, health care, insurance, utilities, manufacturing, financial services, automotive, hospitality and food service industries. For more information, please visit the companya™s web site at [ www.milagrocommunications.com ].