Sonomax announces first shipment of sculpted eers&;#8482; to Airport Wireless® &; Tech Showcase&;#8482;

MONTREAL, Aug. 2, 2011 /CNW Telbec/ - Sonomax Technologies Inc. (TSXV: SHH) is pleased to announce it has just shipped its award winning sculpted eers™ to the first six stores of its retail launch partner in the U.S., Airport Wireless® and Tech Showcase™. Those locations are New York's JFK International Airport, Boston Logan International Airport, Charlotte-Douglas International Airport, Miami International Airport, Hartsfield-Jackson Atlanta International Airport, and Philadelphia International Airport. More product is scheduled for shipment to an additional fifteen stores in September, and another round of fifteen stores in October.

"We are so pleased to have reached this milestone and continue to be very excited about working with this channel partner. These beautiful high tech stores cater to business travelers, one of Sonomax's key demographics for the new sculpted eers earphones product," said Nick Laperle, Sonomax's CEO.

"Our excitement has been building as we've waited for this day," said Miguel Mayorca, VP of Marketing for Airport Wireless and Tech Showcase. "Now it's up to us and our team to do our part to make this launch as successful as we know it will be."

Sales of sculpted eers at Sonomax's Canadian retail launch partners Boutique Tone and HearAtLast, have been steady. Sonomax will be launching various marketing initiatives to make consumers aware that product can be purchased at these stores and online at [ http://www.sculptedeers.com ].

In addition, the Company has issued 464,289 common shares to Adam Levin and Associates, Inc. (Levin Consulting) with respect to its consulting contract announced on November 25, 2010. The common shares will be subject to a hold period expiring on November 30, 2011.

For more information about the sculpted eers product, please visit [ http://www.sculptedeers.com ].

About Sonomax Technologies Inc.

Sonomax is a leader in the research, development and licensing of in-ear technologies. With over 50 patents worldwide, Sonomax's pioneering innovation includes instant custom-fitting earpieces that deliver the most comfortable protective and sound enhancing experience in the world. The latest SonoFit ™ System offers OEM, ODM and aftermarket clients a broader range of opportunities in customized earpieces for the Consumer, Industrial, Military and Health markets. Learn more at [ http://sonomax.com ].

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Technologies Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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Sonomax announces first shipment of sculpted eers&;#8482; to Airport Wireless® &; Tech Showcase&;#8482;