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Players and programs, like suits and suitors, are always looking for the right fit

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Why the importing and exporting of players is only going to get more complicated.
The article from Deseret.com discusses the evolving landscape of college sports, focusing on the impact of the transfer portal and Name, Image, and Likeness (NIL) deals on BYU Cougars and other college programs. It highlights how the transfer portal has become a significant tool for athletes seeking better opportunities, with BYU experiencing both gains and losses of players. The piece also delves into the complexities of NIL deals, which allow athletes to profit from their personal brand, and how this has reshaped recruiting and team dynamics. The article emphasizes the need for programs like BYU to adapt to these changes to remain competitive, while also considering the ethical and practical implications of these new systems in college athletics.

Read the Full deseret Article at:
[ https://www.deseret.com/sports/2025/04/21/byu-cougars-college-sports-players-programs-transfer-portal-nil/ ]