Tue, May 13, 2025

Is Your Data Fit For Purpose?

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While data is often hailed as the "new gold," its value lies not just in its volume but in its quality, accessibility and relevance.
The article "Is Your Data Fit For Purpose?" from Forbes Business Development Council, published on May 13, 2025, discusses the importance of ensuring data quality and relevance in business decision-making. It emphasizes that data must be accurate, complete, timely, and consistent to be considered fit for purpose. The article outlines several key strategies for maintaining data fitness, including regular data audits, implementing robust data governance policies, and leveraging advanced analytics to enhance data integrity. It also highlights the risks of using unfit data, such as misguided strategies and lost opportunities, and stresses the need for continuous monitoring and improvement of data management practices to support effective business development and decision-making.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2025/05/13/is-your-data-fit-for-purpose/ ]