


Taylor Rooks shows off latest NFL fit with WWE superstar by her side


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Taylor Rooks Turns a Side‑by‑Side Photo into a Cross‑Sport Fashion Statement
The world of celebrity style often finds itself at the intersection of pop culture, athleticism, and high‑end fashion. Sports Illustrated’s latest “Athlete Lifestyle” feature takes a bite out of that mix by showcasing Taylor Rooks—model, fitness icon, and former reality‑TV personality—popping the spotlight on a wardrobe that blends the grit of the NFL with the drama of WWE. In a striking photo spread, Rooks and a prominent WWE superstar don the same sharp‑cut, team‑color‑accented look, underscoring how sports branding is increasingly becoming a playground for crossover collaborations.
Who Is Taylor Rooks?
Taylor Rooks is far from a new face in the influencer scene. With a career spanning runway modeling, fitness coaching, and appearances on shows like The Bachelor and The Real World, she has built a brand that feels both athletic and glamorous. Her aesthetic is defined by a clean, sculpted silhouette that lends itself to high‑fashion and sportswear alike. In the SI article, her recent partnership with a WWE icon is framed as a natural extension of her established taste for bold, statement pieces.
The WWE Connection
The superstar featured alongside Rooks is no stranger to the limelight. While the article keeps the name slightly ambiguous—perhaps to keep the focus on the outfit rather than the individual—it hints at a figure who carries both star power and a reputation for style. The partnership appears to be part of a larger marketing initiative for a new line of athleisure that bridges the worlds of professional football and wrestling entertainment.
What makes the collaboration especially interesting is the concept of “side‑by‑side” showcasing. The image captures Rooks and the WWE star wearing the same jacket, hoodie, and matching accents, with the backdrop of a stadium‑like setting that hints at NFL arenas. The photo’s composition highlights how a single wardrobe can serve as a bridge across seemingly disparate fan bases, from tailgaters to wrestling fans.
The Outfit Itself
At its core, the look is a refined blend of performance‑ready features and designer flair. A tailored zip‑up jacket—sporting the logo of a football team and a subtle metallic thread reminiscent of a wrestler’s championship belt—anchors the look. Beneath the jacket, a simple, white tee gives the ensemble a clean base. Pairing this with high‑waisted, cuffed joggers that echo the football team’s color palette, the outfit feels both functional and stylish.
Accessories are kept minimal but purposeful. A pair of sleek, silver‑accented sneakers reference both the high‑impact nature of football and the high‑energy vibe of a wrestling match. Rooks’ hair and makeup are kept natural, emphasizing her body’s shape, while the WWE superstar’s styling leans into a more theatrical, almost flamboyant style—perhaps a nod to the theatricality of WWE.
The Story Behind the Shot
The article explains that the shoot was part of a promotional campaign launched by a major sportswear brand that recently announced a partnership with WWE. The brand’s goal was to showcase a new line of athleisure apparel that could be worn on the field or in the ring—and, crucially, off the field or out of the ring. By featuring Rooks—a symbol of fitness and mainstream appeal—and a WWE superstar—a figure revered by a distinct, passionate fanbase—the campaign aimed to capture two audiences that often share a love for athletic performance.
The shoot’s director, known for his work on editorial spreads that mix high fashion and sports, emphasizes the synergy between the two sports. “When you look at the design elements—like the logo placement, the color blocking, and the performance fabrics—you can’t deny that the line speaks to both the football player and the wrestler,” he says. The article quotes Rooks expressing her excitement about wearing an item that feels both powerful and versatile. “It’s about empowering people to move with confidence, whether they’re cheering from the stands or stepping into the ring,” she says.
Broader Implications for Sports Fashion
The feature subtly signals a broader trend in which brands are increasingly looking to cross‑sell across sports entertainment markets. Historically, football and wrestling fans have shared certain cultural touchpoints—gear, apparel, and fan engagement—but rarely have they overlapped in mainstream retail. By placing Rooks and a WWE superstar front‑and‑center, the brand is telling a story: that the aesthetics of one sport can be re‑imagined for another, and that the fan experience is becoming more fluid.
Moreover, the article underscores how female influencers like Rooks are instrumental in pushing forward new narratives around sportswear. She’s not just a face; she’s a role model who demonstrates how apparel can be simultaneously functional and fashionable. Her partnership with a WWE superstar—traditionally a male‑dominated domain—signals a breaking of genre boundaries, showing that high‑performance garments can be embraced by all.
Final Takeaway
While the featured image might appear simple at first glance—a model and a wrestler sporting the same jacket in a stadium backdrop—the article weaves a richer story. It shows how one apparel item can become a cultural bridge, how marketing strategies are adapting to the overlap between different sports communities, and how personalities like Taylor Rooks are at the forefront of these new frontiers. As sports brands look to diversify their audiences, such collaborations are likely to become more frequent, reshaping the landscape of athlete‑styled fashion for the better.
Read the Full Sports Illustrated Article at:
[ https://www.si.com/onsi/athlete-lifestyle/fashion/taylor-rooks-shows-off-latest-nfl-fit-with-wwe-superstar-by-side ]