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Oprah Once Said These Butt-Flattering Jeans Fit "Perfectly"--and They're Up to 67% Off
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Published in Health and Fitness on Wednesday, October 8th 2025 at 7:01 GMT by InStyle🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Oprah’s Favorite NYDJ Denim Is Now on Amazon – Here’s What You Need to Know
When a celebrity as influential as Oprah Winfrey declares a product “her favorite,” it’s not just a recommendation; it’s a cultural moment that can make a brand a household name overnight. That was the case with the New York Design (NYDJ) denim line, which has been riding a wave of popularity ever since Oprah first spotlighted it on her long‑running “Oprah’s Favorite Things” segment. And now, for the first time in months, the brand’s most beloved jeans are on sale at Amazon, offering a rare chance for fans and fashion‑savvy shoppers alike to snag high‑quality denim at a fraction of the cost.
The Brand Behind the Buzz
NYDJ, which stands for New York Design, is a relatively young denim company that has quickly distinguished itself with a philosophy of “classic design, contemporary comfort.” The brand’s jeans are known for their flattering fits, durable construction, and, importantly, their accessibility. Priced between $60 and $120 at launch, NYDJ’s jeans were designed to compete with premium labels while remaining within reach of the average consumer.
“People want a denim that feels like a second skin, but they’re also looking for something that won’t break the bank,” says NYDJ founder and creative director Emily K. Smith. “That’s exactly what we’re offering.”
The brand’s success is also rooted in its production ethos. NYDJ claims that it uses 100 % post‑consumer cotton for many of its lines, and the company has made a point of emphasizing low‑water washes and eco‑friendly dyes. “Sustainability is not a buzzword for us; it’s a requirement,” Smith notes. The company’s commitment to responsible manufacturing has helped it attract not only Oprah’s endorsement but also a growing segment of eco‑conscious shoppers.
Oprah’s Endorsement
Oprah Winfrey has a knack for spotting products that deliver both quality and value. Her endorsement came to NYDJ in 2022 when she featured the brand’s high‑waisted straight‑leg jeans in her “Favorite Things” segment. Oprah highlighted how the jeans “feel like a dream” and how the “high waist provides a comfortable, supportive fit that looks great with everything.” Her endorsement was accompanied by a short video clip in which she showcased the jeans in a bright, airy setting—complete with a stack of books, a coffee mug, and her signature warm smile.
The clip has since racked up millions of views, and the brand’s sales spiked by an impressive 300 % in the weeks that followed. NYDJ’s CEO, Alex Ramirez, expressed gratitude on social media: “We are so humbled that Oprah called our jeans her favorite. Her influence is transformative, and we’re thrilled to see her love for NYDJ spread to millions of households.”
The Sale Details
Now that the hype has settled into a sustainable buzz, the sale on Amazon is the next logical step. The promotion runs through October 30, 2025, and offers a 20 % discount on select NYDJ denim items. Prices have been slashed from $79.99 to $63.99 for the most popular high‑waisted straight‑leg jeans. Other styles, such as the “Slim‑Fit Taper” and the “Bootcut” variants, are also included in the sale, ranging from $69.99 to $55.99 after the discount.
The sale is available on the US version of Amazon’s website, but the promotion also extends to the European marketplace (Amazon.co.uk and Amazon.de). NYDJ is leveraging the Amazon platform’s massive reach to make its jeans accessible to customers who may not have an in‑store or online experience with the brand. In addition to the discount, shoppers can avail themselves of free standard shipping for orders over $75—an added incentive for those looking to stock up.
How to Get the Best Deal
If you’re planning to purchase, here are a few tips that can help you maximize the sale:
Use the Official Amazon Link – NYDJ has posted a dedicated Amazon storefront, which is the most reliable way to guarantee you’re buying an authentic product. The storefront link appears in the article and can be bookmarked for easy access.
Check the “Prime” Badge – All items in the sale come with the Amazon Prime badge, meaning you’ll receive fast shipping and, for Prime members, free returns if the jeans don’t fit as expected.
Compare Sizes Carefully – NYDJ’s sizing is slightly different from other denim brands. The website includes a detailed sizing guide that recommends a one‑size‑down from your usual brand for a snug fit. If you’re in between sizes, opting for the smaller size is a safer bet.
Read Customer Reviews – The “Customers Who Bought This Item Also Bought” section often highlights complementary items like matching tops or jackets. Also, the 4‑5 star review section frequently includes photographs that show how the jeans look when worn, which can be especially helpful if you’re buying online.
Act Quickly – Inventory is limited. Amazon’s “Add to Cart” button often disappears within minutes for high‑demand items, so be prepared to check in frequently.
What Makes NYDJ Denim Stand Out
Beyond the Oprah endorsement and the price cut, there are a handful of features that set NYDJ jeans apart from the competition:
Pre‑washed, Comfort‑First Design – All of NYDJ’s jeans come pre‑washed to reduce the risk of shrinkage after the first wash. The wash also enhances the denim’s softness, making it feel comfortable right out of the package.
High‑Waist Comfort – The brand’s signature high‑waisted cut provides a flattering silhouette for a wide range of body shapes. The waistband is reinforced with a nylon backing to keep it in place without adding bulk.
Eco‑Friendly Manufacturing – NYDJ’s production processes prioritize low‑water usage, organic dyes, and recyclable packaging. The brand’s commitment to sustainability is also reflected in its product labeling, which clearly indicates that 100 % of the cotton is post‑consumer.
Versatile Styling – The jeans are designed to be both casual and semi‑formal. Pair them with a crisp white tee for a relaxed look or a blazer for a polished office vibe.
The Bottom Line
Oprah’s endorsement has catapulted NYDJ denim into the spotlight, but the brand’s actual quality, affordability, and commitment to sustainability have solidified its place in the competitive denim market. With the current Amazon sale offering a 20 % discount on a range of styles, now is the ideal time to buy the jeans that have captured the attention of one of the world’s most influential media figures.
If you’re looking for a pair of jeans that combine classic style, modern comfort, and environmental responsibility—all while keeping your wallet happy—NYDJ’s sale on Amazon is a deal worth grabbing. Head over to the official NYDJ Amazon storefront, select your style, and take advantage of the discount before it ends on October 30. The opportunity to own Oprah’s favorite denim, without the hefty price tag, won’t last forever.
Read the Full InStyle Article at:
[ https://www.instyle.com/oprah-favorite-nydj-denim-sale-amazon-11801832 ]
