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From Garmin to Whoop and Polar, the rise in fitness tech subscriptions is a sign that one day we'll own nothing

The article from TechRadar discusses the growing trend of fitness technology companies like Garmin, Whoop, and Polar shifting towards subscription-based models for their devices and services. This shift is part of a broader movement where consumers are increasingly renting or subscribing to products rather than owning them outright, a concept popularized by the World Economic Forum's notion that "you will own nothing and be happy." The article highlights how these fitness tech subscriptions often provide access to advanced features and data analytics, which are only available through ongoing payments. This model not only ensures a steady revenue stream for companies but also raises questions about the long-term implications of not owning personal devices and the data they collect. The trend is seen as part of a larger societal shift towards a subscription-based economy, where the convenience and continuous updates of services might outweigh the traditional benefits of ownership.

Read the Full TechRadar Article at:
[ https://www.techradar.com/health-fitness/from-garmin-to-whoop-and-polar-the-rise-in-fitness-tech-subscriptions-is-a-sign-that-one-day-well-own-nothing ]