Reebok Launches Its First Fitness Smart Ring, Entering the Health Tech Market

  k-launches-its-first-fitness-smart-ring-entering-the-health-tech-market.html
  Health and Fitness on Sat, Oct 18th, 2025 by CNET

Reebok Enters Wearable Market with Smart Ring and F45 Partnership

Reebok has officially entered the competitive fitness wearable space, announcing a partnership with F45 Training and the launch of its first smart ring, “Move”. The move signals a significant shift for the athletic apparel brand, traditionally focused on footwear and clothing, now aiming to provide data-driven insights into user activity and recovery.

The Move ring is being marketed as a discreet alternative to wrist-worn fitness trackers. It tracks key metrics including heart rate, sleep stages (light, deep, REM), blood oxygen saturation (SpO2), skin temperature, and activity levels – steps taken, calories burned, distance traveled, and active minutes. Unlike some competitors, the Move ring doesn’t feature GPS; instead, it relies on connected smartphone GPS for location tracking during outdoor workouts.

The device boasts a titanium build designed for durability and water resistance (rated to 5ATM). It's available in multiple sizes and finishes, including black, silver, and rose gold. Reebok emphasizes the ring’s comfort and minimalist design, aiming to appeal to users who find traditional fitness trackers bulky or aesthetically unappealing. The Move connects via Bluetooth to a companion app, where data is displayed and analyzed.

The partnership with F45 Training, an Australian-based global functional training studio chain, is integral to Reebok's strategy. F45’s signature workout style – high-intensity circuit training – generates substantial biometric data, making it ideal for demonstrating the Move ring’s capabilities. The collaboration includes integration of the Move ring with F45’s app, allowing members to track their performance during classes and receive personalized insights based on their physiological responses. Reebok is also providing exclusive discounts on the Move ring to F45 members.

Technical Specifications & Pricing:

• Tracking Metrics: Heart rate, sleep stages (light, deep, REM), SpO2, skin temperature, steps, calories burned, distance, active minutes.
• GPS: Connected GPS (relies on smartphone).
• Water Resistance: 5ATM
• Material: Titanium
• Battery Life: Up to five days. Charging is achieved via a magnetic charging dock.
• Connectivity: Bluetooth
• Price: $399 USD

The Move ring’s pricing places it in the premium segment of the smart ring market, competing with offerings from Oura and Circular Ring. Oura, arguably the current leader in the smart ring category, has built a strong reputation for accuracy and comprehensive health tracking, but its subscription model adds to the overall cost. Circular Ring offers a more budget-friendly option, though with fewer features.

Reebok’s Strategy & Market Positioning:

This launch represents Reebok's attempt to reposition itself within the broader fitness ecosystem. The company has faced challenges in recent years, including changes in ownership and shifting consumer preferences. Entering the wearable market allows Reebok to tap into the growing demand for personalized health data and connect with consumers on a deeper level than simply providing apparel. The F45 partnership is key to this strategy; leveraging F45’s established community provides immediate visibility and credibility for the Move ring.

The success of the Move ring will depend heavily on several factors: accuracy of its sensors, user-friendliness of the app, durability of the device, and ultimately, consumer perception of its value proposition compared to existing alternatives. While the titanium build suggests a focus on longevity, the reliance on connected GPS could be a limitation for some users who prefer standalone tracking capabilities.

F45 Training Background:

For context, F45 Training (https://f45.com/) operates over 2,000 studios worldwide and is known for its high-intensity functional training methodology. The company’s rapid growth has been fueled by a franchise model and a focus on community building. The partnership with Reebok provides F45 with an opportunity to enhance the member experience and further differentiate itself in the competitive fitness studio market.

Further Exploration:

• Oura Ring: https://www.oura.com/ - A leading competitor in the smart ring space, known for its comprehensive health tracking features and subscription model.
• Circular Ring: https://circularring.com/ – Offers a more affordable alternative to Oura with a focus on essential metrics.