Nike launches new fitness brand with Kim Kardashian's Skims

Wed, May 14, 2025

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Nike launches new fitness brand with Kim Kardashian's Skims

^{Published on 2025-05-14 06:43:18 - Fortune}

The first NikeSkims collection will debut in the spring, Kardashian said in a statement.

Nike has announced a strategic partnership with Kim Kardashian's shapewear brand, Skims, to launch a new fitness apparel line aimed at revolutionizing the athleisure market. The collaboration, named "Nike x Skims," will combine Nike's expertise in performance wear with Skims' focus on comfort and style, offering a range of products from leggings to sports bras designed to enhance both workout performance and everyday fashion. The line is set to debut in the fall of 2025, with both companies expressing high expectations for the impact this partnership will have on the fitness and fashion industries.

Read the Full Fortune Article at:
[ https://fortune.com/2025/02/18/nike-launches-new-fitness-brand-with-kim-kardashians-skims/ ]

N@N

Nike launches new fitness brand with Kim Kardashian's Skims