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Orangetheory and franchisor form $3.7 billion company

^{Published on 2024-12-11 16:23:08 - The Business Journals}
 

• A new wellness powerhouse has emerged from the merger of two prominent industry players, setting the stage for global expansion and a focus on holistic health services.

The article from the South Florida Business Journal discusses Orangetheory Fitness's new partnership with Self Esteem Brands, announced on December 11, 2024. This collaboration aims to enhance the fitness experience by integrating Orangetheory's heart rate-based interval training with Self Esteem Brands' wellness offerings, which include brands like Anytime Fitness and Waxing the City. The partnership focuses on promoting a holistic approach to health, combining physical fitness with mental well-being. Orangetheory Fitness, known for its high-intensity workouts, will now offer members access to additional wellness services, aiming to foster a community centered around comprehensive health and self-improvement. This strategic move is part of both companies' broader mission to empower individuals to live healthier, more fulfilling lives through a blend of fitness, nutrition, and mental health support.

Read the Full The Business Journals Article at:
[ https://www.bizjournals.com/southflorida/news/2024/12/11/orangetheory-fitness-self-esteem-brands-purpose.html ]

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